Stoke-on-Trent markets embrace comfort

September 25, 2018 by  

Markets in Stoke-on-Trent are rolling out a scheme to make shoppers comfortable.

Stoke-on-Trent’s various markets are participating in a scheme which makes shopping relaxing. Special seats have been installed and shoppers are welcome to take the weight off their feet. Logo design can be useful in various marketing campaigns. Age Friendly Stoke (AFS) is behind the seating strategy and one of the proprietors of Dots Sweets, Jan Carrarini, told the Stoke Sentinel:

“People can chat in a relaxing environment and hopefully this, among other things, will increase footfall. Anything that’s going to provide a service for the community, we are willing to take part in.”

The owner of a stall called Shoenique, Christine Cotterill, is in favour of allowing potential customers to sit down. She has had a seat available to the public since she launched her enterprise. Nor has she restricted its accessibility to regular visitors to the stall.

Ruby Green is a member of AFS. As she has some mobility issues, she has a real grasp of the difference which adequate seating can make to the shopping experience.

Green is aware of the trend for young people to shop online. She thinks that this means that offline stalls should go the extra mile to get business from the elderly. The organisation intends to distribute gold stars to companies which address the needs of old people.

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