Council cuts are a call to action for printing companies in Stoke-on-Trent

January 15, 2011 by  

Stoke-on-Trent’s city council is looking to make significant budget cuts in line with those being led nationally by the government. This has caused local authorities in Stoke-on-Trent to call upon the public to tender for control of the city’s urban farm. The council is looking to save £33m from its budget and the city farm is no longer eligible for government funding. There is a need to raise the profile of this campaign and the council could look to generate awareness by producing promotional literature. Local companies who offer services like flyer printing in Stoke-on-Trent are well versed in producing flyers and posters for such purposes. Flyer printing is regarded as being an effective way to raise awareness whilst communicating smaller details, such as how to express an interest in running the city farm.

The budget reductions that recently hit the Stoke-on-Trent city farm are the latest in a line of cost-cutting activities. So far, other local attractions such as the Potteries Museum have also faced cuts in spending. The Potteries Museum has recently had to start charging visitor for admission whereas prior to government funding cuts, entry was free. Because of this, Museum officials are predicting a fall in visitor numbers.

This is an issue that the museum may address by ramping up marketing activity where budget allows. In a similar way that the local council could look to produce promotional or awareness-raising printed collateral using a local printing company in Stoke-on-Trent, the Potteries Museum could also benefit from this approach to boost visitor numbers and to promote its collections.