Celebrating the window cleaners of Stoke-on-Trent

June 22, 2010 by  

Window cleaners of Stoke-on-Trent will be getting the recognition they deserve for the hard work they do after some poster printing in Stoke-on-Trent brings us the latest of Strongbow’s advertising campaigns. Strongbow, the leading cider brand in the UK, is continuing with its ‘Hard Earned’ creative message by booking a series of outdoor posters on the back of a TV campaign featured around football to tie in with the World Cup, and also UK workers.

The posters and TV advertisements have been created by creative agency St Luke’s and the media buying has been done by Starcom Mediavest and continues on from the theme of their recent 60” TV ad which positioned the Strongbow drink as the ultimate refreshment earned after a hard day’s grafting. St Luke’s has created a further four executions to run on the back of this theme with 10” ads and outdoor posters, alongside music festival activity.

The football referenced creative executions focus on the South African workers who toil to make sure that the football pitches are up to scratch for the World Cup games, and also the UK Floodlight installers who do the same for the Premier League. Further executions put a focus on UK workers such as the “Window cleaners from Stoke-on-Trent” for the “vision and clarity” they bring to the UK after a day of hard graft.

The ads celebrate our unsung heroes and the television executions end with the strap line “Bowtime Hard Earned”, as the familiar Strongbow arrow hammers into the bar.