Tall order for charity challenge

February 28, 2013 by  

Birmingham recently played host to its first ever vertical race as a group of charity fund-raisers got together to run up the steps of the Radisson Blu Hotel’s Beetham tower.

The group of runners took part in the challenge with the hopes that their efforts will raise in excess of £10,000 for the Cystic Fibrosis Trust. The challenge saw the group race up the 658 steps that lead to the top of the Beetham Tower in Birmingham on Sunday 24th February 2013. Amongst the runners were Kerrang radio host Kate Lawler and Cystic Fibrosis sufferer Demi Shaw.

Demi spoke to the Birmingham Mail newspaper about the challenge ahead of the event, saying:

“The most I’ve done so far is 437, but I’ll be fine. I’m used to walking long distances and don’t get out of breath.”

Martine Granger, who works for the Cystic Fibrosis Trust, also commented on the charity event, saying:

“It’s Birmingham’s first vertical race and quite a few people are running it. We reckon it will take the walkers around 45 minutes. We chose the building because it is one of the tallest in Birmingham. The support Radisson Blu has given us has been tremendous.”

Charity events in Birmingham are reliant on the support of the local community when it comes to both taking part and donating. Successful fund-raising events are usually supported by a comprehensive communication and promotional plan, often involving printed promotional material such as leaflets and posters created with the help of printing companies in South Birmingham.