Roller Banners

October 15, 2018 by  

Roller banner are re-useable and ideal for moving from place to place or use them as one-off posters to brighten up the office.

Exhibition Packs

October 11, 2018 by  

If you are looking for something a little bigger to use at an exhibition, smarten up the office or promote your business, we can help. There are plenty of options for you to choose from. We can provide these as individual items or as part of our exhibition pack.

Shoreditch Town Hall to stage London premiere

October 10, 2018 by  

London’s first performance of the science-themed play Flux will take place in the town hall at Shoreditch in a few weeks’ time.

Flux will be [Read more]

The argument for having your company logo professionally designed

October 1, 2018 by  

First impressions are incredibly important in the world of business, so with the help of a professional logo design, you can make your first impressions count.

To say that customers make a decision within a third of a second of their first encounter.  If the company logo is the first thing they see, a well-designed logo may be enough to hook them into to exploring further the rest of the company’s products further.

Designing a good logo is also essential for any business because it forms the foundation of and is associated with the wider corporate brand.

As businesses grows, companies often market their logo and brand together across various media platforms.  Including printed material, promotional products, business stationary and online content.  This is where Minuteman Press can help.

Whilst some of the best known organisations  ‘do branding’ well, as a matter of course.  Not many understand the difference between a company logo and the corporate brand.  Let’s take Nike for an example; their ‘Swoosh’ is a symbol, Coco cola’s italised name or even McDonalds golden arches, again is just a symbol.  These are merely an easily recognisable symbol which the public associate with the company.

The Brand however represents much more then a simple symbol, it is a holistic perception of the customer experience that customer will get when engaging with a particular company.

The Brand is part of every touch point of the business.  Like customer service, or fast turnaround or quality products.  No quibble refunds if a customer is not satisfied with the product or service.

Branding can be as diverse as:

  • Commercials
  • Celebrity endorsements
  • Product Packaging or promotion
  • Store design and product Placement

More specifically the difference between the logo and brand is that the company logo is a visual queue to the brain to recall experiences associated with the brand experience.

That’s why at Minuteman Press-Shoreditch we work with customers to understand their brand, before designing their Logo

What services do we provide

October 1, 2018 by  

Brochures produced inhouse

Providing print services up to A3 size, which include Business Cards to 350gsm thickness and the following key products:

  • A6, A5 Flyers and leaflets
  • A5 and A4 Brochures
  • Reports and binding service
  • Menus for local restaurant
  • Business cards
  • Stickers
  • Binding
  • NCR Books
  • Promotional products
  • Wide Format printing
  • Branded apparel

Area

The area of Shoreditch and Aldgate is a vibrant area and attracts young students from the local universities as well as dynamic and creative businesses.

The area is surrounded by a number of easily recognizable landmarks.  Like Spitalfields Market with hundreds of small traders, Old Truman Brewery is an prime venue for exhibitions and events.  The Gherkin which houses a number of global organisations.

Branded products

Minuteman Press – Shoreditch sits within London’s financial district the ‘Square Mile’.  The local business landscape is continuously changing and evolving and new businesses spring up every six months.

The further you go the harder it is for the businesses to use you as their local supplier.  But we have a large area in which to market.

Supper club is coming to Shoreditch

September 26, 2018 by  

A Shoreditch club which will showcase food from West Africa and the Caribbean is about to open.

TT Liquor, a cocktail bar, will be the venue for [Read more]

Supplying Artwork

September 24, 2018 by  

We print from your existing artwork  using the following software:

MAC  …..Adobe Creative Suite

PC……    MS Word, Pdf, JPEG and EPS

Ideally we would like high resolution images at least 400 dpi or better.  So please check before sending.  We can adjust the file for you at a small charge.

All FONTS AND IMAGES should be embedded.  Any adjustment can be undertaken at small charge.

POWERPOINT, PUBLISHER and WORD, files may have varying results from machine to machine and version to version.  So please save files to Pdf. Before sending to us.

This reminder is produced to save you money and speed up turn around times.

Ways to repurpose your business cards

September 17, 2018 by  

As an entrepreneur/Business person you acquire new business cards with each new role you take on.  Therefore the expected shelf life a lot of card based business cards is about two years.  By then you will have given out many and have another 150 sitting around in drawers and cardboard boxes.  That’s a lot of paper going to waste.

There are however, many alternative uses for old business cards.  Here are just some:

  1. Use as a bookmark
  2. Repurpose as a gift tag
  3. Thicker cards work well as labels for files and folders
  4. Moving box labels
  5. Use the reverse of a single sided card as a place card
  6. Keep some in your bag with crayons to keep your children entertained….for a while anyway.
  7. Use as hamster cage filler
  8. Compost the cards
  9. Cut them down and use as plant markers

Six great reasons to use poster advertising in your media mix

September 11, 2018 by  

  • Money matters:
    • Posters are one the most cost effective forms of advertising on the market.
    • Posters allow you to spread your message to a wide audience far cheaper than radio or television
  • Poster are credible
    • Poster advertising is a tradition that carries itself with distinction, customers are more likely to trust poster adverts as they appear in public places.
    • Posters have a rich visual history embedded in our psyche.
  • Poster campaigns of the future
    • Poster campaigns have a history, but they also have a future. Use a poster campaign as a direct call-to-action, of what you want your customers to do
    • e. Grab a discount, Phone a number OR, tweet a message. Poster campaigns create direct effective response
  • Posters ads are highly visible
    • Posters are easy to see and pictorial messages are what makes poster advertising so unique.
    • A great poster with striking and compelling visuals can improve the business visibility.
  • Posters are versatile
    • There are endless possibilities, fabulous fonts. Gorgeous graphics and joyous words combine to offer your business huge advertising scope using poster power.
  • Posters act like a memory pin
    • Think of your poster like a memory pin for the customer – poster advertising makes your message stick in the minds of your customer. Good posters are vibrant creative and succinct and memorable.

Wide Format and Exhibition Displays

September 10, 2018 by  

All retailers are competing for loyal shoppers and just like the online environment, physical store retailers are trying to get individuals to come into their store and once in their store, then encourage them to buy.

There are many factors that influence shoppers to step in to a store. Things like, store layout, product accessibility, labelling and signage to allow them to find the item they want easily.

The approach is much the same in an exhibition environment

Covered in in more detail in our brochure are:

  • Banners (internal & external)
  • Signage
  • Exhibition displays
  • Flags

 

Exhibition Packs

Exhibition Packs

 

Roll Up Banner

Roll Up Banner

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