100 Cool Bags

August 13, 2018 by  

Compare Ethics Launch

August 8, 2018 by  

Compare Ethics connects shoppers to ethical brands by using the latest online and offline experiences. From social media to pop-up shops, Compare Ethics is the link between the shoppers and the ethical brands.

Exclusively for the V For festival, Compare Ethics have brought together unique brands with strong ethics and style. Streetwear, summer statement pieces and underwear are just a few items that will be featured.

To accompany this in-shop experience, Compare Ethics will also launch their new ethical fashion comparison website. The comparison tool will remove the barriers of finding the truly committed ethical brands. It will be a platform where customers can easily find ethical fashion products in one place and they will be able to rank price and ethics for each item. Giving both choice and confidence from one platform.

Come along to the launch party on the 9th August to get the first look.

Food festival at the Tower-of-London

August 6, 2018 by  

FEAST, a new BBC Good Food Festival will be held in the dry moat at The Tower of London from 22 – 24 September 2017.

The 3-day event will host up to 200 food and drink companies and will be the first of its kind to take place in the historic moat. Live cookery demonstrations, masterclasses, tutored tastings, street food, pop up restaurants and music will make this new event one of London’s most recognisable new food and drink festivals.

The progression to the Tower of London is so exciting to run an event at one of London’s most famous landmarks.

The location, the backdrop and the content will give young, urban food lovers the chance to indulge their love of food and drink within this unique 900 year old royal palace”. EAST, a new BBC Good Food Festival will be held in the dry moat at The Tower of London from 22 – 24 September 2017.

Shoreditch development includes listed wall

July 20, 2018 by  

A mixed-use development within Shoreditch includes a wall that has been given listed status.

The new building is located where Leonard Street meets [Read more]

Low Emissions Neighbourhood comes to Shoreditch

June 22, 2018 by  

A Low Emissions Neighbourhood (LEN) is going to occupy parts of Shoreditch.

The idea is that the LEN will be rolled out in sections of Shoreditch during the course of [Read more]

Supplying Artwork

May 21, 2018 by  

We print from your existing artwork  using the following software:

MAC  …..Adobe Creative Suite

PC……    MS Word, PDF, JPEG and EPS

Ideally we would like high resolution images at least 400 dpi or better.  So please check before sending.  We can adjust the file for you at a small charge.

All FONTS AND IMAGES should be embedded.  Any adjustment can be undertaken at small charge.

POWERPOINT, PUBLISHER and WORD, files may have varying results from machine to machine and version to version.  So please save files to PDF. Before sending to us.

This reminder is produced to save you money and speed up turn around times.

Please email us your art files to:  shoreditch@minutemanpress.com

Larger art files can be sent via:  wetransfer.com

Burmese restaurant opens within Shoreditch

May 19, 2018 by  

A Burmese eatery has opened on Shoreditch’s Bethnal Green Road recently.

The restaurant will offer consumers a taste of the diverse cuisine of Myanmar. Burmese cooking is known to be [Read more]

First impressions count – A case for professional logo design.

May 16, 2018 by  

First impressions are incredibly important in the world of business, so with the help of a professional logo design, you can make your first impressions count.

It is said that a customer makes a decision within a third of a second of their first encounter with the business on whether to actually consider their products for purchase.  If the company logo is the first thing they see about the business this be all it takes to either hook them into exploring the company’s products further or walking away.

A good logo is also essential for any business because it forms the foundation of the wider corporate brand.

As the business grows, the organisation will often market their logo and brand together across various media elements, including printed material, promotional products, business stationary and online content.

This is where Minuteman Press can help.

Whilst some of the best known organisations  ‘do branding’ well, as a matter of course.  There are still many who don’t understand the difference between a company logo and the corporate brand.  Let’s take Nike for an example; their ‘Swoosh’ is a symbol, Coco cola’s italised name or even McDonalds golden arches are just symbols.  These are an easily recognisable symbol which the public associate with the company.

The brand however represents much more than a simple symbol, it is a holistic perception of the experience that the customer will get when engaging with a particular organisation.

The brand is part of every touch point of the business.  Like customer service, fast turnaround, quality products or a no quibble refund; if a customer is not satisfied with the product or service.

Branding can be as diverse as:

  • Commercials
  • Celebrity endorsements
  • Product packaging or promotion
  • Store design and product placement

More specifically the difference between the logo and brand is that the company logo is a visual queue to the brain to recall experiences associated with the brand experience.

That’s why at Minutemanpress-Shoreditch we work with our customers to understand their brand, before designing their logo.


Logos

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Branding

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What’s the difference?

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The benefits of professionally designed Logo

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Our great design offer for May & June 2018

Design service for £50.00

 

Shoreditch bar to feature Japanese garden

April 20, 2018 by  

Shoreditch’s Untitled bar and restaurant shall include a garden in the Japanese style.

Untitled is owned by Tony Conigliario, a mixologist with a [Read more]

How to make Branded Products work for your business

April 6, 2018 by  

Giving your customers a useful functional promotional product with your company’s details to say thank you, or to celebrate an event i.e. an anniversary, could be the catalyst for them to call you, rather than a competitor.

Using promotional merchandise at exhibitions now has become the norm, for example ball point pens or keyrings are often given away to untargeted customers at exhibtions.  However, when you are re-engaging existing customers, you may want to think a little harder… You could try using branded food and drinks.

The beauty of branded promotional products that you don’t have to limit them to customers, why not try issuing these to staff – branded mugs, t-shirts and mouse matts are just a few ideas. These can work as additional forms of marketing when staff utilise these out of the normal working environment.

There are actually so many ways to utilise branded products i business and can be tailored to your customers, your business and your budget.

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