Reading rated highly in Demos PwC report

November 20, 2017 by  

The Good for Growth Cities Index 2017 has given Reading an enviable overall score.

The report, compiled by think tank Demos and multinational PwC, put Reading narrowly behind Oxford. A wide variety of criteria was used to rank the places on the list. Leaflets from Reading could mention the positive outlook on the prospects for the town.

Reading UK Community Interest Company (CIC) has seized upon the report. An executive director at Reading UK CIC, Nigel Horton-Baker, told Get Reading:

“The Reading economy continues to drive the success of the broader Thames Valley region with an impressive track record of attracting significant investment and relocating businesses. This success is underpinned by a highly-skilled labour force, excellent connectivity and high wages, particularly in the digital sector.”

Horton-Baker said that the performance of the area had been lifted by a high level of productivity. He explained that residents tend to be happy with the work-life balance of the town. Furthermore, he suggested that Reading has a distinctive offer in terms of lifestyle.

According to the report, the evolution of new businesses is proceeding well in Reading. The health of local residents is also a plus. A 2050 Vision is now in place so partners have something further to build on. The town received a boost earlier in the year from the publication of upbeat smart cities research.