Oxford to participate in AR scheme

October 25, 2016 by  

Print company in Oxford printing services Oxford is all set to participate in a ground-breaking project centred around ‘augmented reality’ after being selected as one of twelve English cities to be involved in the £250,000 scheme.

Augmented reality is the latest technological innovation and sees imagery developed on computers superimposed onto real-world landscapes. It is now available for devices like tablets and smartphones and the project that Oxford will be taking part in will see it used for the purposes of engaging people with the heritage of the city.

The Bodleian Library will be the focal point, as an augmented reality app lets people engage with this facility in a more interactive way. Financing for the creation of this app is being provided by Visit England and Discover England.

It will be delivered by Experience Oxfordshire and its chief executive, Hayley Beer-Gamage, told the Oxford Mail that the organisation was delighted to be involved in something so unusual:

“This is an exciting and innovative project that will enable us to bring Oxford’s Bodleian Library to life in new ways, supporting our aim to reach new audiences and showcase the city’s iconic heritage.”

A date for when the app will get its official release is yet to be made public.

Local tourism groups such as Experience Oxfordshire often rely on places that provide Print company in postcard printing printing services postcard printing, to ensure they are able to offer visitors souvenirs.