Covered traders to benefit from Westgate Centre makeover

May 19, 2017 by  

Market traders belonging to the Covered Market Traders’ Association (CMTA) are planning to establish a busy marketing campaign during the next few months.

The expectation of an increased numbers of shoppers is in light of pending completion to the current makeover of the Westgate Centre. The new £440m shopping centre is based in Oxford and is expected to open in October this year, with customer visits likely to rise to 15 million visitors.

Sara Fuge, the development manager for the centre, said that the new centre would have a wider influence, with independent traders also being visited by local shoppers.

Sandie Griffith, the CMTA secretary, said:

“John Lewis and the new Westgate Centre will have a massive pull factor and draw lots of extra shoppers. We have to capitalise on this new opportunity and try to ensure that some of the shoppers who go to the Westgate also come our way.”

According to Griffith, one way this could be done is to use the new shopping centre to promote the Covered Market so that visiting shoppers can be made aware of its presence.

The CMTA’s marketing campaign is likely to include traditional methods, such as poster printing and other promotional items that can catch the attention of shoppers and that the CMTA can have easily produced at a local printing company.