Norfolk men are target of cancer campaign

October 25, 2010 by  

Companies specialising in digital printing in Norwich or other areas across Norfolk will be gearing up to produce posters, stickers and postcards as a campaign is launched across the area aimed at raising awareness of skin cancer.

The campaign has been launch by Anglia Cancer Network following the release of figures which showed that the Norfolk region has the highest incidence of melanoma, the most dangerous form of skin cancer, in the Anglia region. To get into their key target areas and engage with people who are most at risk, the Anglia Cancer Network has arranged teams of promotional staff to hit certain target areas in Norfolk distributing stickers and postcards to warn of the dangers of skin cancer as well as large posters on ad-vans which can drive into key target areas to raise awareness.

The organisation is particularly looking to target people who have noticed changes to existing moles in terms of shape or colour or anyone who may have noticed a new mole develop. Their message is to get the mole checked out by a health professional as the disease, although potentially lethal, is also curable if caught in time.

Although this form of cancer can affect anyone, more men than women die as a result of the disease. It is believed that outdoor workers can be more at risk and men over 50 who are more likely to ignore the problem and not want to cause a fuss or simply not be aware of having to protect themselves in this country. It is hoped that the poster campaign will heighten awareness, especially in vulnerable groups.