Celebrity backing for Norwich pub campaign

March 29, 2014 by  

A campaign on Twitter to save a Norwich pub has been handed a real boost, thanks to the support – and retweets – of a number of celebrities. The future of the popular Coach and Horses, located in Bethel Street, has been uncertain since landlords David O’Reilly and Tracey Moore opted to leave after several years, citing rising costs. However, locals are keen to save it.

The purpose of the Twitter hashtag movement, named #WeLoveTheCoach, is to make the enthusiasm for the pub amongst Norwich residents clear. Local campaigns of this kind are not uncommon, with many using both social media and traditional flyer printing in Norwich, and other areas, to secure public attention. This particular campaign attained wider notice when Sam Claflin, who used to study at the Theatre Royal Youth Company, mentioned it on Twitter – and received over 1,150 retweets.

Former Coach and Horses barmaid Rachel Lloyd began the campaign, and she emphasised the pub’s importance to the area, saying:

“For the customers, it’s a home from home. Over the years it’s become a little bolt hole for all the people at the theatre.”

Indeed, several well-known performers have frequented it, including Les Dennis, ex-footballer Darren Eadie and Sheila Ferguson – many of whom have lent their online support. With this backing, it is hoped that the Coach and Horses will remain part of the Norwich scenery for years to come.