Macclesfield-based Sigma to perform website redesign

July 10, 2018 by  

Home Instead Senior Care (HISC) will receive an upgraded website from Macclesfield’s Sigma.

Sigma is an agency that is committed to boosting user experience online. Its website should help to improve the overall performance of HISC. Printing services in Macclesfield can be useful to a variety of local firms.

Hilary Stephenson is the managing director at Sigma. Stephenson knows that a modern website is not just about the efficient delivery of data because usability and clarity are essential factors these days. She said:

“Our experience in the sector means that we’re well placed to deliver the brief – and we’re looking forward to doing so in collaboration with Home Instead’s digital team and other experts in the field.”

Sigma intend to host a strategy workshop. The idea of the collaborative effort is to focus on the customer journey. The website will receive a fresh structure and an innovative content plan. The company will then hold a workshop about design issues. Functionality and visual content will be crucial in the evolving process.

The project lead at HISC, Inn Koo-Tang, appreciates the need to connect with the target audience. It is important for HISC that its website is reflective of its culture. The organisation has already been extremely impressed by the speed with which Sigma has learned about its brand and working methods.