New website launched to help promote services in Harborough

March 31, 2012 by  

A new website has been launched, aimed at promoting local amenities and services in the Harborough region of Leicestershire.

The new website, which has been implemented by Harborough District Council, is designed to equip local residents with information about resources and services that are available in the region. These services include information about recycling, paying council payments, housing and leisure facilities.

This move into the digital realm is designed to support existing printed materials that are available from various outlets around the district. Leaflets on issues like waste collections and housing benefit have traditionally been available in print, but this move sees the council making them accessible in both print and online format, thus widening the reach of the communications produced by the council.

Topics covered on the new website include information about the surrounding areas, including information about sports centres and parking in Lutterworth. Whilst this move towards digital is a positive one, it highlights how different audiences interact with different media and shows how some residents respond to digital versions of leaflets, whilst some still prefer to opt for traditional leaflets produced using full colour printing. Lutterworth and Harborough residents have the best of both worlds thanks to this dual-channel approach.

Blake Pain is a Councillor at Harborough District Council who looks after community engagement in the area. He recently commented on the new website, saying:

“This is a fantastic facility which I know people will use and find very helpful. It is a virtual one-stop-shop of local information and, because it works using your postcode, it is tailored around the individual. A huge amount of work has gone in to pulling all this information together and we are delighted local people will benefit.”