Beware of copyright rules

July 25, 2010 by  

Companies in Kings Lynn looking to boost their awareness and profile by producing promotional materials around big sporting events should be mindful of infringing copyright rules.

Many brands, who are not official sponsors of such events as the World Cup, Wimbledon or the Olympic games, try to use the hype around these major sporting occasions to raise their brand profile and use the event to heighten the awareness of their brand. Using clever advertising copy or tie-ins with the outcome of major games or matches can certainly engage with consumers when they are caught up in the excitement and fever of an important sports event. However, when it comes to looking for sourcing banner or poster printing in Kings Lynn for instance, companies should be very careful that they are not using any official images or logos associated with events on their own printed matter. Infringing copyright rules in this blatant way can result in some hefty fines. Authorities, and especially official sponsors, are very sensitive to such things.

Companies need to be very careful about implying that they are officially linked to events such as the 2012 Olympics, but that is not to say that using clever images or phrases cannot give that impression in consumers’ minds that your company supports the event and you can engage consumers in that way.

Just be clear what the rules and regulations are and tread carefully with your designs, otherwise you could end up with some very costly design and printing mistakes.