Festival to return to Kilmarnock

June 19, 2018 by  

After an absence of four years, it has been announced that a popular music festival is set to return to Kilmarnock towards the end of the year.

The Dirty Weekender attracted huge audiences for the four years that it [Read more]

Kilmarnock to get new burger bar

May 7, 2018 by  

A burger bar that has established itself as one of the most popular eateries in Ayrshire has announced that it is planning to open a new branch in Kilmarnock.

7 Saints has proven to be a real hit with [Read more]

Lego tour coming to Kilmarnock

April 24, 2018 by  

The appeal of Lego is not limited to youngsters and Kilmarnock residents will be able to check out some spectacular creations this summer, when a tour hits town.

This tour is being called ‘Bricktropolis’ and it will be making its way around the globe, with its first port of call being Kilmarnock. The event will officially be launched at the town’s [Read more]

HALO Kilmarnock hosts students

March 30, 2018 by  

A group of students from the local area were recently given the opportunity to take a sneak peek behind the scenes of a major development being built in Kilmarnock.

HALO Kilmarnock is being developed at a cost of [Read more]

6 great ways to boost your creativity at work.

March 16, 2018 by  

Never a truer saying than from Albert Einstein himself “Creativity is intelligence having fun.” Creativity isn’t just for artists and designers after all…. Whatever your job role, bringing a little ‘out of the box’ thinking is sure to add value to your business acumen. But let’s face it, it happens to us all from time to time… we’re at work and the creative juices refuse to flow despite everything you are trying. Here are six great ways to boost your creativity:

Find inspiration

There’s no better way to start than to find yourself a muse. Be it art, music, quotes, whatever you can find to give you that creative brain wave. Why not start by copying someone else’s style? As long as it’s not blatant plagiarism it’s quite common to use other people’s work as a starting point to find your own way.

Use social media

On Facebook, Twitter, Instagram, Pinterest? Social media is a great platform to find and connect with other creative people. Get involved in group discussions, comment on your favourite photos, anything to get a creative dialogue started that might jolt your own creative juices.

Look after yourself

When we are physically active the body releases endorphins which make you feel good. It’s much easier to have your mind free and clear when you are in a positive and free thinking mood. When you feel your best, you perform your best. Make sure you also get adequate rest and eat healthy foods too.

Practice makes perfect

When you first start a project your end result is rarely your desired result. This is absolutely normal. Creating something from scratch is often a lengthy process which mostly consists of trial and error.

Stop and think

We all need a little down time and certainly even 10/15 minutes a day of quiet thinking is beneficial not only for our mental health but should help you feel rebooted to get that creativity kicking in.

Start small

Perhaps you want to completely rebrand your company, or maybe you are gearing up to exhibit at the next big show… Although it’s great to have the end goal in mind and look at the bigger picture, it can often be extremely daunting and leave you feeling like you don’t know where to start. Try setting yourself some smaller targets and then tick them off your list so you feel like you have achieved something every day.

Major target reached by Kilmarnock Supporters Trust

February 15, 2018 by  

The Supporters Trust set up by fans of Kilmarnock Football Club is celebrating after reaching the first of its major financial targets, meaning it is closer to its overall goal.

The main aim of this organisation is to get one of its representatives onto the board of directors at the club, and [Read more]

The most popular promotional products

February 13, 2018 by  

Whenever surveys are done on the most common, the most popular, and the most widespread promotional products, certain categories always feature at the top of the list. These are classic items that work – and for good reason. These items are all common, durable and have a good shelf-life, meaning you can expect an excellent return on interest. When deciding to promote your brand, these are some of the best products to use:

Clothing

Arguably the king of promotional products is any kind of wearables. So many articles of clothing bear logos, slogans or branding, so why not yours? They can be on the expensive side for a promotional item, but their visibility will be far bigger than items that tend to stay put. The quality of the items is paramount though – your branding must be able to withstand multiple washes and the weather, so saving money with cheap printed designs will cost you in item shelf-life in the long run.

Bags

Similar to clothing, people value bags because they are functional and useful. They are also carried around by the owner, broadcasting your branding everywhere they go, but they have the added advantage of being generally unisex items. The greater awareness of ecological issues means more and more people and shunning disposable bags and reusable ones are really coming into their own. Drawstring bags, laptop cases, food bags and tote bags are all very popular choices for branding.

Drinkware

The longevity of mugs and glasses makes them hugely attractive as a promotional product: a mug will be used an enormous number of times. People get attached to their favorite mug and novelty ones are commonly given as gifts, which all adds to the life of the product. This is also another sort of item which benefits from the rise in global concern, as reusable sports water bottles and even coffee cups are slowly replacing disposable ones.

Writing instruments

There are several reasons why pens and other writing instruments are among the most popular promotional items. Firstly, they are, of course, highly functional, and many people have several scattered around the home, workplace, their handbags, their car… you’re never far from a pen. Secondly, they have a habit of changing hands over the course of their lifetime, which increases their advertising effectiveness. There is also the fact that there is plenty of marketing real estate on a pen, despite their small size. All in all, they are a great way to get your brand out.

Technology accessories

You can think of USB sticks as a more up-to-date version of a pen. Slowly but sure, these small but essential devices are accumulating in our offices and workplaces, and our homes too. They are small enough to fit onto a keyring, and are becoming increasingly relevant to our day-to-day lives. Mouse mats, wrist-rests, and tablet or smartphone cases are also great ways to get your brand out there.

The power of personalised products

January 26, 2018 by  

Whether you’re ordering products to send to your favourite clients, special Christmas gifts to send to the family or your company is getting ready to exhibit at a show, never underestimate the power of having personalised products. Why?

One key word – ENGAGEMENT.

This covers both business and personal products. After all, engagement is key in keeping a client interested. A client wants to feel like they are your number one contact and personalisation shows that you actually put some thought into your relationship with them. Personalisation equally has the power to turn an average present into something meaningful and cherished forever.

Not convinced? Here are some reasons why personalised products make great presents and corporate incentives.

A Personal Touch – A personalised plaque engraved with their name, a photo on a coaster or an imprinted frame, all are good ways of making a friend or relative feel special. It lets them know that you made this gift just for them, and it’s not just something purchased last minute or in a hurry.

Increase brand recognition – By customising an item that a customer can use in his or her everyday life with your logo, you’re able to keep your business in sight and therefore in mind. No one will have the same – Everyone had been to a party and the birthday boy receives two of the same gift. A personalised gift is a sure-fire way of avoiding anyone having got the same as you.

Mass outreach at a low cost – Budget is often a concern for small businesses and choosing a product which will give you the most “bang for your buck” is important. With a small price tag but large, lasting impact, personalised products are a great way to get value for your investment.

Something to keep – Once the birthday party has ended, or after the recipient has played with the items for a few days, they will likely become another dust collector. Having a personalised gift can make a special present stand out from the rest. As you can see it really is amazing what a little bit of customisation can do to keep a recipient happy.

3 ways your customers can grow your business!

January 22, 2018 by  

Loyalty Cards

By using a loyalty program, you not only improve customer appreciation of your business, but you also increase the chances that existing clients will share this joy with those close to them. The more a customer feels appreciated by a business, the more he or she is likely to support that company and recommend it to others.

A loyalty scheme can be in the form of a simple card which rewards your customers for returning to you and using your services.The perks could be for example, a Hair stylist may offer a discount on a 4th visit or a coffee shop may reward the customer with a free cup of coffee after 5 have been purchased.

The card can also be used as a business card so you customer will always have your details at hand.

Referrals

Word of mouth for any business remains one the most powerful ways to grow your business. One way to encourage customer referrals is again to reward them, by offering them a discount or freebies as above.

This can also be in the form of a card for them to pass onto their friends and family.

Google/Social Media Reviews

If you haven’t claimed your business on Google I highly recommend you do this and keep it updated, this will make your business rank higher in Google searches. Use this link to find out how to do this https://goo.gl/tkdG61

A social media presence will also help make it easier for your customers to leave reviews.

The best way to get Google/social media reviews is simply to ask you customers, most of your customers will gladly leave reviews if they are happy with the service they receive. You can leave reminders for you customers to leave reviews in your workplace by way of posters or mentioning it on your loyalty cards.

As you can probably work out, once you have these schemes setup all the work is being done by your customers! All you need to do is ensure you are giving your existing and new customers a great service!

If you would like to get your customers working for you contact us now to find out how we can help you achieve this!

T: 01563 550750

E: kilmarnock@minutemanpress.com

2-4 Old Mill Road, Kilmarnock, KA1 3AN

Can you reduce your print costs?

January 16, 2018 by  

We think we can.

Print technology has change dramatically over the past ten years.

Not only has the emphasis switched entirely from mono print to vibrant colour, your company should also be spending less on their annual print budget.

It makes no difference whether you are a sole proprietor or a multi-national business, your print and marketing costs should be regarded as an overhead.

With a PRINT AUDIT from Minuteman Press Kilmarnock we are confident we can reduce that overhead. Our experience has shown there is not a company on the planet that does not have ‘Savings Potential’, our challenge is to identify and quantify these savings.

Reducing costs does not have to mean sacrificing quality or service.

In Kilmarnock we have invested heavily in the latest digital technology, a strategy which allows us to guarantee a high quality product along with the quick turnaround necessary in today’s high pressure business environment.

The process is simple.

We would look at your annual print requirements and assess where the savings can be made. We would then produce a detailed report for perusal and discussion.

THE AUDIT IS ABSOLUTELY FREE

You are under no obligation and we will give you 10% off your first order following the audit.

For full details or to arrange a preliminary discussion please contact:

Gary McSkimming

T: 01563 550750

E: kilmarnock@minutemanpress.com

2-4 Old Mill Road, Kilmarnock, KA1 3AN

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