New Glasgow distillery to create jobs

August 14, 2017 by  

A drive has now been launched with the aim of finding the employees who will be needed to staff the Clydeside Distillery, due to open in Glasgow before the end of the year – with several vacancies available to [Read more]

Multi-million pound sale for property in Glasgow

September 17, 2016 by  

A building located in Glasgow that is designed for both retail and office use has been purchased by Kier Property and FORE Partnership, a fund for real estate investment, for a price of [Read more]

Film & Comic Con Glasgow High Street

August 17, 2016 by  

Film & Comic Con Glasgow (formally Collectormania Glasgow). Taking place over the weekend of Saturday 20th and Sunday the 21th of August 2016, Film & Comic Con Glasgow promises to bring you some of your favourite stars from TV, Film and Comics as well as a whole host of fun activities including photo shoots, panels, autograph sessions and hundreds of stalls full of TV and Film memorabilia to browse.

Promote your business at Comic Con with Minuteman Press High Street.  Calendars and leaflets are available. Business cards to let people know who you are and what you do.  They also have a full range of branded promotional items such as pens, clothing, t-shirt printing, no pads, flyers, booklets.

Roundabout in Glasgow gets redesigned

August 17, 2016 by  

A roundabout in Glasgow has been given an appealing new look, with the work being carried out by [Read more]

Merchant Square Craft & Design Fair returns to Glasgow Merchant City

July 20, 2016 by  

Merchant Square Craft & Design Fair returns to Glasgow Merchant City this weekend. This free event takes place every Saturday and Sunday and hosts many stalls featuring products from some of Glasgow’s best known crafters and is open from 11am till 6pm on a Saturday and 12noon till 6pm on a Sunday.

Glasgow Merchant City is only a stone’s throw from Glasgow High Street which is Glasgow’s oldest street. Glasgow High Street hosts a number of shops and businesses including Minuteman Press who have been there for over 15 years. For graphic design services, business printing of items such as business cards, flyers, leaflets, menus, pricelists, posters, banners and more, Minuteman Press are the people to call. They also have a full range of branded promotional items such as pens, drinkware, clothing, t-shirt printing and branded USBs to name but a few.

The staff there are always only too happy to help and they offer a free pickup and delivery service. So if you are visiting the Merchant Square Craft & Design Fair this weekend and you require anything designed or printed, pop in to Minuteman Press in Glasgow High Street who are open every Saturday.

Food hub opening in Glasgow gallery

July 17, 2016 by  

The standard idea of the food court as seen in shopping centres throughout the country is set to undergo a reinvention when a new facility of this kind opens in the Buchanan Galleries in Glasgow.

It will become the very first venue of [Read more]

Investing in New Print Equipment

June 30, 2016 by  

Minuteman Press in Glasgow have recently invested in new equipment to further enhance their capabilities within their location in Glasgow High Street. Among these is a roll laminator allowing them to improve turnaround times on items such as menus, business cards, laminated posters and of course items such a laminated flyers and postcards.

“This brings us so much more flexibility and control”, says owner Habeel Tariq. “It helps us improve our timescales in which jobs are completed and ensure the quality is exactly as our customers expect”, he added.

Minuteman Press are based in Glasgow High Street where they have served the business community for over 15 years.

Brewpub launches in Glasgow

June 18, 2016 by  

A pub specialising in brewing craft beer to its own recipe has launched in Glasgow, in a building that used to be home to a branch of the Bank of Scotland, following a £1.5m investment.

This money has been provided by [Read more]

Kelvin Hall in Glasgow set to reopen

May 25, 2016 by  

The historic Kelvin Hall facility in Glasgow will be opening to the public once more later this year, as a research centre and museum, after undergoing a multi-million pound refurbishment.

Prior to closing for this £35 million work to be carried out, the Kelvin Hall was home to [Read more]

Brands and agencies urged to collaborate, share and build bonds amidst growing competition

May 24, 2016 by  

Brands and agencies urged to collaborate, share and build bonds amidst growing competition. With 60 per cent of brand and agency executives agreeing that their job titles and responsibilities have changed dramatically over the past two years, the relationships between brand and agencies is evolving and marketers need to forge new roles as forward-thinking agencies. Companies can use Minuteman Press High Street to produce leaflets and flyers, reports, as well as promotional items.

As technology and internal organizations have aligned agencies and brand stakeholders in such a way that agencies are now being asked to not only bring the creative ideas for brand campaigns but they also must become more attuned to the internal workings of the brand, according to a study released today by Forbes.
In order to meet the challenges facing agencies and brands, the study implies that brands are partnering more and more with a diverse lineup of agencies with the hopes of updating marketing strategies, implementing successful cross-channel marketing programs and formulating effective marketing strategies.

However, the Forbes survey notes that 48 per cent of the survey respondents said that the evolving brand and agency roles are difficult. Additionally, 36 per cent of the stakeholders say their organizations are not highly effective when it comes to collaborating with a brand/agency to translate a marketing vision to a targeted, cross-channel program. Top roadblocks include not enough reporting of results to gauge effectiveness and lack of training and skill development to enable the full use of marketing technology.

While 62 per cent of brand and agency executives are satisfied with their digital marketing systems, 57 per cent of respondents said they will make new technology investments in the coming year.

In the case of Dow Corning, featured in the study, they coordinate a mix of large, multi-service agencies plus specialists who augment its internal marketing department. For example, Dow Corning built a new website designed by an outside agency, but its launch was planned by the internal group that constructed the site, built web pages, wrote underlying code and linked reporting tools to the company’s CRM system.

“We rely on external agency partners to assist in keeping our marketing cutting edge,” Randall Rozin, global director, brand management and digital marketing at Dow Corning. “But we handle the tracking and measurement on our end to ensure solid execution. It’s a seamless interaction between external and internal resources that see each other as members of the same team, not as competitors. Each has a distinct role to play.”

Although sharing data has been suggested as one of the ways brands and agencies can collaborate and create campaigns that have a long lasting impact, the reality is that brands and agencies do not always use customer data to create new marketing programs. In fact, 38 per cent of those surveyed said they don’t effectively create and deliver timely content tailored to specific customer personas.

“Companies make the mistake of gathering every little tidbit of information, and then they just don’t know what to do with all of it,” said Patrick Adams, head of consumer marketing, PayPal, North America. “The guiding rule at PayPal is data should be used to create outstanding products and features and drive a stellar customer experience – if it doesn’t do that, or if it doesn’t enhance the consumer journey, then we don’t need it. Because that’s our sole reason for being – to be consumer champions that help them make their management of money much simpler and easier.”

Booklets are a great way to tell consumers all about your services, products.

Additionally, although agencies and brands are forging closer ties, collaborations in some cases have evolved into competition. Agencies also face the challenge that if they want to work collaboratively with their brand, they often have to pitch for each campaign project. “As clients look for campaign ideas, they are now inviting all sized agencies to pitches. Our competition has increased and we find we are no longer collaborating with smaller agencies – they are now our direct competition,” said Kevin Koh, CEO of DDB Group Korea.

Not only is successfully sharing and extracting value from data an area where agencies and brands can collaborate more, but just when the prevailing thinking is centered on the right content and distribution channels, things change. For example, a platform like Snapchat comes along turning video production around where it must now be vertical instead of horizontal.

Thinking vertically – in a horizontal world – is an example where brands and agencies must be nimble. “Snapchat is going to win this war because there are more mobile phones on this planet than devices with horizontal screens, and scale wins in the end. If you want your message to reach 16-year old girls today, you’ve got to be on Snapchat, and in that case, we’ll be shooting video vertically. A couple years ago we wouldn’t be having that conversation,” Koh said.
Drum magazine is not far High Street printers, Minuteman Press.

The study asks how executives can forge closer relationships with brand or agency peers, without going into competition against each other, and instead to build on the experiences. One way is for agencies and brands to successfully mine all of today’s rich sources of data. In other words, attribution is essential for understanding the effectiveness of marketing campaigns and knowing which investments will deliver the best results. However, the study suggests that the wider use of data analysis shouldn’t be allowed to quash creativity. The goal is to connect with human beings on an emotional level to influence their behavior. “The numbers help us to push an idea, but they also restrict us in our proposals,” Koh said. “We begin to see the same creative ideas being repeated, becoming our biggest pain point.”

A second focal point should be to capitalize on the latest technologies for understanding customers and managing marketing programs. The survey suggests that brands and agencies are relying on a range of technologies to further their customer engagement efforts. Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs.
A third point is to enhance professional and personal skills and focus on flexibility when putting together a team. Further, 71 per cent of those surveyed say that new training and professional development can encourage greater communication and information sharing with brand/agency counterparts. The study also suggests striking a balance between local and global imperatives. In other words, although brands have a global reach, marketing executives must pay attention to regional differences across various international markets.

“I’ve been at other organizations where a U.S. marketing team tried to drive interaction between customers internationally – there were many missteps as a result,” Adams says. Instead, PayPal relies on marketing teams dedicated to overseeing consumer experience in local markets. “There are overarching goals in each region that we want to focus on from a brand perspective. However everything we do within the regions must reflect the needs of that regional consumer by being nuanced and customized for each market. This makes a huge difference in how products get launched in one marketplace or another. Or how one product’s set of features and benefits are developed in one area of the world versus another.”

The bottom line is that brand and agency relationships are changing across all industry sectors, countries and regions with more than three-quarters of those marketers surveyed noting definite changes in their roles and responsibilities.

Glasgow city centre printers Minuteman Press for all your design, print and promotional requirements.

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