Using leaflets to leverage your Exeter business

July 19, 2017 by  

Although we live in a digital age, this does not mean companies should abandon traditional ways of marketing their business. Leaflets and flyers can be valuable tools to promote your Exeter business, working in conjunction with online marketing.

Developers have announced plans for a 33-acre business park in Exeter, which should provide 1,500 jobs for local people. If the park is built, it is expected that many businesses serving the Exeter area will move in. They will need to announce their presence, and an effective way of doing this is to distribute leaflets or flyers to every home in the area.

Leaflets are cost effective; a simple two-sided full colour leaflet costs a few pence each and there are a number of leaflet distribution firms in Exeter that can deliver them.

Your leaflet design should reflect your brand and business style, which could be formal, trendy or upmarket. If your business wants to make a good impression, it is worth spending a little extra for features that make them stand out.

Leaflets can be printed on high-quality paper, and any rules are there to be broken. For example, there is nothing to say they have to be rectangular. If a company sells pies, for example, a leaflet in the shape of a pie will be different and eye-catching.

Leaflets can contain money off vouchers and be perforated so that they easily tear off. Metallic and foil printing add an extra touch of class too

However you approach marketing, use an Exeter printer that has a wide range of leaflet printing options.

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