Promotional products – not just for Christmas

November 27, 2017 by  

At Christmas many Romford businesses give their customers and suppliers gifts printed with the company logo.

Romford has a thriving business community. The Romford Improvement District is an initiative to unite the local business community and encourage business growth. The key to growing a business is to raises brand awareness, and there are many ways to do this, including the use of promotional products.

Promotional products include bags, mugs, pens, headphones and umbrellas. As well as being useful, they remind people of your brand whenever they use them. Though Christmas is the perfect time to give a promotional product, there are many times of when promotional products can form a key part of a marketing campaign.

Businesses use promotional products in a number of ways: at trade shows, at events or at product launches. They can also be used as part of a social media campaign by giving them away to followers.

Promotional products encourage people to remember your brand. According to studies by PPAI (Promotional Products Association International), 90% of people who receive a promotional product remember your brand name and 80% research more about the company that gave the product to them.

Many people keep their promotional products for more than a year. The most valued products are USB flash drives, bags, water bottles, and mugs.

Promotional products are a good investment and, used wisely, can increase sales. Talk to your Romford printing service about the range of items that can be personalised with your company logo.


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