How postcard marketing take off in Edinburgh

December 18, 2018 by  

Postcard marketing is a traditional but effective way of communicating your business message.

An MBA course at the University of Edinburgh Business School provides students with a comprehensive knowledge of business. Students are taught about the latest digital applications that can help run and market a business. As any expert will explain, it is a mistake to rely solely on digital channels, often traditional printed marketing products are more effective.

Many people in Edinburgh are very busy. They do not have time to read large documents. A postcard arriving through the letterbox has a short message that is easily absorbed. Even if it does not generate an immediate sale, it is a reminder of your business and its services.

Modern printing technology can create personalised postcards with the name of the recipient as part of the message.

Postcard marketing is cost effective. Orders for a few thousand postcards work out a few pennies per card. There are several postcard distributors in Edinburgh who, for a modest fee, will post your cards through the letterboxes of targeted areas in Edinburgh.

If postcard marketing is new to you, contact your Edinburgh printing service, who will talk you through everything you need to know. Hire the best graphic designer and copywriter you can find to create the design and content of your postcards. Your printer will print the postcards ready for distribution. You may be surprised at the positive results of postcard marketing and how many sales they can generate.

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