How catalogues help your Edinburgh business

October 17, 2018 by  

A printed catalogue is a great way to tell your customers about what products and services your business offers.

According to the organisation Invest Edinburgh, residents of the city have the highest average disposable income in the UK. Over four million people visit Edinburgh each year. This equates to huge business opportunities for Edinburgh businesses that have the products or services that people want.

Businesses need good products, but they will not sell many if customers and potential customers do not know about them. A printed catalogue lists all a company’s products with detailed descriptions of their benefits.

Many people who view expensive items like cars or new kitchens will not make a purchase decision straightaway. If they take away a professionally printed glossy catalogue they can use it to study the details of products and this can help them to make purchasing choices

A good catalogue has a cover that tells people what items the catalogue contains. It should have high-quality photos of each item and a detailed description. Ordering should be made easy with an order form, telephone ordering number and an e-commerce website address.

Incentives can stimulate sales such as first order discounts, free delivery and a freepost address for order forms.

A printed catalogue should look and feel the part, designed by a top graphic designer and printed on premium thick glossy paper. If that sounds daunting, don’t worry – your Edinburgh printing service will advise you on all the available print options for your catalogues.


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