Complementing Edinburgh’s burgeoning digital scene with print

November 12, 2018 by  

We are living in a digital age, but that printing is far from obsolete. For the foreseeable future, businesses will continue to use Edinburgh printing services to produce marketing materials.

There are several digital marketing agencies in Edinburgh that specialise in web design, social media and app development. Digital marketing is an important tool for business, but this does not mean that traditional print marketing is ineffective.

Print marketing is alive and well. Over 10 million catalogues are posted each year, and around 2.5 printed coupons are redeemed.

Moreover, it’s important to remember that you do not have to choose between print and digital – the two channels can work together. Lois Brayfield, writing in the DMA Statistical Fact Book, says of direct mail:

“It’s complemented well by online efforts and fills a much-needed niche. Where online is generally low-cost, low impact, print is higher-cost, higher impact. Where online marketing is passive, direct mail is active. Direct mailings are proactive and tactile — demanding that the recipient DO something with it.”

A brochure may contain the same information that is online, but the ability to hold and turn colourful and vibrant pages can have a greater impact.

Leaflets can contain QR codes and URLs that point people online to discover additional information. A leaflet advertising an event can have the web address of an online booking system.

For more ways in which printed products can help your Edinburgh business, talk to your local Edinburgh printing service.

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