Revamped bowling alley presents opportunities for POS printing

January 19, 2011 by  

East Kilbride is set to benefit from a revamped leisure facility thanks to the sale of the area’s bowling alley to new owners. The bowling alley was due to reopen following refurbishment, but its owners went into administration and the building was left without an owner. The administrators, Price Waterhouse Coopers have cleaned up the site after orders from the council and say a buyer will be confirmed in the near future. This presents a number of opportunities to residents of the region, as the bowling alley will create jobs as well as being a popular leisure facility. There is also an opportunity for the new owners to increase their income by using printed material within the bowling alley to catch customers’ eyes and to capitalise on any potential cross-sales. For example, companies that offer POS printing in East Kilbride could help increase sales by printing signs that display information about upgraded admission packages, refreshments and party packages that can be displayed at the point of sale to encourage customers to spend more.

POS printing is popular throughout East Kilbride as well as the rest of the UK as it is one of the last opportunities to connect with customers and to promote products or services before the customer leaves. Bright, eye-catching point of sale collateral is a proven way of increasing sales and often will quickly generate a return on investment. Local printing companies in East Kilbride offer POS printing that could help the bowling alley to be a success.