David Beckham rallies active kids in East Kilbride

February 27, 2013 by  

World famous football star David Beckham is getting behind a campaign to encourage Children to be more active.

Children across the UK, including those in East Kilbride, are being targeted as part of a new campaign by supermarket chain Sainsbury’s, which is making a bid to increase the sporting activity done by school children with its Active Kids’ vouchers. The vouchers are given out to those shopping at Sainsbury’s stores and have been produced using full colour printing. East Kilbride residents can collect these at any Sainsbury’s store in the area.

Local schools, such as Blacklaw Primary School and St. Vincent’s Primary School, benefited from claiming the vouchers last time the scheme ran.

Talking about the campaign, Beckham said:

“Some of my happiest childhood memories involve the simplest activities, so I’m proud to be fronting the One Minute Challenges and helping children – of all ages and abilities – from East Kilbride to enjoy moving and getting active.”

The store manager of Sainsbury’s Olympia in East Kilbride spoke about the scheme and his hopes for how this could work locally, saying:

“We really hope customers and staff get collecting for Active Kids’ 2013, so children from all over East Kilbride can benefit from this fantastic scheme.”

In addition to the vouchers, there is also an Active Kids challenge which encourages children to participate in various sporting events. More information about the scheme and about collecting the vouchers can be found on the Sainsbury’s website.