Advantages of digital business cards

Digital business cards can mean one of two things: conventional cards created and printed using modern digital technology, or cards that dispense with the physical aspect altogether, existing purely as bytes on the screen. In the high-tech world of 21st century business, you’d think the second option would be the best, wouldn’t you? But you’d be wrong.

Digital business cards are still stuck firmly in our wallets, and will continue to be so for the foreseeable future. The idea of virtual business cards, created online and sent by email, was going to take the world by storm – but it hasn’t happened. Embrace new technology all we like, but underneath it all we still prefer the reassurance of a little scrap of 3” X 2” card stock, when doing business. After all, the handing over of your business card is a physical thing, entailing hand-to-hand contact. It involves personal interaction between yourself and the customer. It shows professionalism, and promotes trust and friendship. Done with a smile, a handshake and a little flair, and it can create sales and network your services, in the way no e-mail ever can.

Of course, all this only works if your cards are well designed and are up-to-date. This is where digital business cards come into their own; digital printing is a fast, efficient short-run process, meaning orders can start from as few as 100, and be delivered the same day. You can alter specific details, or format new templates, in just a few clicks of the mouse – without losing any of the original info. You can run marketing exercises at low cost, experimenting with different designs until you see which has the most impact.

Ordering your digital business cards from us at Minuteman Press couldn’t be simpler – design a card using our online template; e-mail us your own ideas or even send us some scribbles on a scrap of paper – and we’ll do the rest.