Posters promote Ayr

June 30, 2010 by  

A new exhibition is celebrating days gone by on the Clyde coast by displaying photographs, postcards and posters that were originally produced to promote the area as a popular Scottish seaside resort. The exhibition is to mark the centenary of the Prestwick Esplanade and hopes to give today’s visitors a glimpse into a time when people flocked to this coastline as often as people today take their holidays jet setting abroad.

From the turn of the century to as recently as 40 years ago, Glaswegians regularly holidayed in this part of Scotland and places such as Ayr were a popular destination for families looking to enjoy the seaside, fairs, amusement arcades and even beauty pageants.

The exhibition shows photos and posters of actors putting on a minstrel show during the 1920s on a beach and Prestwick’s outdoor pool being the venue for a line up of local beauties in a pageant. The exhibition of posters, postcards and photographs runs at [Read more]

Always print spares

June 29, 2010 by  

Posters have been defaced or even torn down in areas of East London, in what appears to be a targeted campaign against billboard posters and bus shelter posters depicting swimwear.

Posters for swimwear brands such as Sea Folly, and also advertisements for bikinis for the high street store H&M, have been defaced with black paint covering the faces and bodies of the models used in the poster advertisements. Bus shelter posters are at street level and so are easily accessible and targeted by the offenders with black paint, but the Sea Folly posters were on billboards and have simply been torn down leaving only shreds of paper.

Police have not identified these acts as coming from a particular religious group but it has been commented that the use of black paint is reminiscent of similar acts of graffiti carried out on billboards in Pakistan where objection was taken to advertisements depicting women’s faces uncovered. Some believe that this depiction is un-Islamic. The London Evening Standard however [Read more]

Big banners used to make a statement

June 28, 2010 by  

A husband on the brink of divorce tried to use large banners as a last ditch attempt at reconciliation with his estranged wife before they divorced. IT engineer, Paul Kendall, placed very large 12ft x 3ft banners along the London to Brighton Bike route expressing his love for his wife as she cycled the route in aid of a charity. The messages expressed support for his wife and her charity effort, romantic declarations of love and also images of their life together and their two children during happier times in their marriage.

Mr Kendall had hoped that on seeing the banners, his wife’s heart would melt and she might change her mind about their future together. Advertising on giant banners can be a great tactical method of targeting a specific audience or, due to their size, give a company stature in the minds of the consumer. Sadly, it remains to be seen as to [Read more]

Gatwick Airport Rebrands

June 27, 2010 by  

The new owners of London’s Gatwick Airport, Global Infrastructure Partners, are looking to relaunch the airport with a new brand identity for Gatwick. They are looking to position Gatwick Airport as a challenger brand to Heathrow.

Global Infrastructure Partners acquired Gatwick Airport from BAA at the end of 2009 and has since unveiled a new visual identity for Gatwick, created by Lewis Moberly, a branding agency. The new blue and white imagery was developed to ensure differentiation of the airport from its main rival, London’s Heathrow airport.

As BAA is the more established brand identity with consumers, the new brand identity for Gatwick is to challenge Heathrow’s position and to be seen as a friendlier airport with a more human face in the customer’s eyes. Gatwick’s chief executive, Stewart Wingate, claimed that Gatwick is already seen as a friendly and enjoyable place to travel from and so the rebrand is to [Read more]

Royal Mail to launch new marketing service

June 26, 2010 by  

Print companies in Ware who supply direct mail materials for businesses in the area may see an increase in orders following the news that the Royal Mail has launched a new online mail service for marketers. Marketers who are looking to send out unaddressed mail campaigns will be able to use the Royal Mail’s new service called ‘Customer Finder’ which will be offered online and should make it easier for advertisers to streamline their campaign data to meet certain requirements.

Royal Mail says that their ‘Customer Finder’ service should make it much easier for businesses that use its services for direct mail to target new consumers. Advertisers who are looking to incorporate direct mail campaigns, such as leaflet drops, will be able to support their national or regional broadcast television or radio advertising campaigns with leaflets targeted to [Read more]

Leaflets highlight good cause

June 25, 2010 by  

Leaflets are being put to good use in Manchester to raise awareness of the new ‘safety passport’ launched in the area to help children who are lost find their parents in Manchester’s major shopping centre, the Trafford Centre.

The leaflets will be distributed with information regarding what parents and children should do in the shopping centre if they become separated and the leaflets are aimed at raising awareness of the best practice in the event of a child being lost.

The Trafford Centre is known for being a safe place for children however, due to the sheer number of people and the size of the mall, children can become lost or separated from parents. The Trafford Centre’s scheme coincides with Child Safety Week that started on the 21st June. The ultimate aim is to reduce the amount of time between a child being lost and being reunited with their parent as this can be a very distressing experience for all involved. The scheme promotes a document online that can be [Read more]

Cambridge leaflets promote tomatoes

June 24, 2010 by  

Tomatoes have been given a boost after some flyer printing in Cambridge by Greenery UK meant that recipe leaflets were distributed to tomato lovers with fresh ideas on how to encourage them to use tomatoes in their cooking.

Greenery UK is a fruit and vegetable supplier that celebrated British Tomato Week by distributing sustainably grown tomatoes produced by one of their company’s own tomato growers. Along with Cornerways Nursery, a Norfolk based tomato growing company, Greenery UK went to Sainsbury’s supermarkets in Cambridge and Norwich, and also to Tesco’s head office, in order to promote their eco friendly home grown tomatoes. Cornerways Nursery is known for using no fuel for heat as all heat and power [Read more]

Flyers help prevent crime in Altrincham

June 23, 2010 by  

Companies offering flyer printing in Altrincham could help in the fight against crime by getting involved with Trafford Police’s scheme to tackle crime in the Trafford area with their Crime Prevention Panel.

Trafford Police’s Crime Prevention Panel recently celebrated its 18th birthday and on the back of this, the police are looking for further volunteers in the area to help them with reducing crime.

The panel is responsible for running many successful projects, such as a Fixlox campaign where panel members go to the homes of the most vulnerable in the community and supply them with security products and fit them at no cost.

Panel members also distribute flyers with details regarding crime prevention [Read more]

Celebrating the window cleaners of Stoke-on-Trent

June 22, 2010 by  

Window cleaners of Stoke-on-Trent will be getting the recognition they deserve for the hard work they do after some poster printing in Stoke-on-Trent brings us the latest of Strongbow’s advertising campaigns. Strongbow, the leading cider brand in the UK, is continuing with its ‘Hard Earned’ creative message by booking a series of outdoor posters on the back of a TV campaign featured around football to tie in with the World Cup, and also UK workers.

The posters and TV advertisements have been created by creative agency St Luke’s and the media buying has been done by Starcom Mediavest and continues on from the theme of their recent 60” TV ad which positioned the Strongbow drink as the ultimate refreshment earned after a hard day’s grafting. St Luke’s has created a further four executions to run [Read more]

Police step up their World Cup plans

June 21, 2010 by  

Police in areas such as Kings Lynn, Norwich and Great Yarmouth have stepped up their presence with extra patrols during the World Cup in a bid to try to prevent an increase in crime around the period. The economic climate has made plans tough for the forces, which has resulted in the police identifying potential trouble hot spots such as Kings Lynn and diverting staff from their other duties to focus on these areas in order to try to save costs. Across this area, Norfolk Constabulary will send posters to licensed premises to warn revellers of the consequences of their anti-social behaviour. Posters are a cost effective way to distribute a message to a wide area and large [Read more]

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