BabyDeli develops POS

July 28, 2010 by  

Asda in Crewe will see some new point of sale branding from baby food brand BabyDeli, as the organic food producer looks to raise the awareness of the brand and drive sales in Asda’s stores. BabyDeli has appointed a Manchester design consultancy called Kernal to develop and design their brand’s point of sale materials that will feature in store and around Asda’s cafes across the country which are being redeveloped on a national scale.

The supermarket will feature a list of BabyDeli’s meals in their cafeteria location across some 230 stores in the United Kingdom and the range of the brand’s products will also be promoted throughout the store with other point of sale printed materials. This campaign will be supported by online communications as well to drive further awareness of this organic brand of baby food. Point of sale promotion is highly important in store as this is the last message that targets the consumer before they make their purchase. Well designed point of sale materials can have a significant impact on driving sales within a store, particularly in large supermarkets where consumers have a range of brand choices and there can be a lot of activity going on.

Other brands who have recognised the importance of an in store presence for their products and are looking for pos printing in Crewe will be able to source local businesses in the area who have experience in printing a wide range of point of sale materials for in store promotion.