Web will not abolish print

December 22, 2009 by  

At the beginning of 2009 The Coventry Telegraph’s new editor, Mr. David Brookes, was upbeat in the face of recession. He gave a lecture to students at Coventry University. He spoke of a ‘threat on two fronts’, the changing habits of readers and economic decline. He went on to say the only publications to survive recession would be those who:

Face-up to, and act upon those threats, by restructuring and reinventing the newsroom … The idea that the web will abolish print is far too simplistic.

Mr. Brookes recognised that the web will profoundly change what goes into print but believes the web can make newspapers even better and those that survive will be the one’s that adapt whist maintaining the quality of content. Mr. Brooks sees a future where print online will complement traditional hard copy.

No doubt there are other printers in Coventry, involved in other sectors of the print industry, who continue to analyse the effects of the Web. Generally, they believe that Web facilities have been positive, especially in the sales area and more widely in the development of new digital possibilities.

Just as the newspaper industry has to maintain quality of content, production printers have to maintain the quality of pre-press work, quality of outcome and quality of delivery. Mr. Brooks believes in restructure and reinvention of the newsroom in order to survive. Restructure and reinvention of the print room would appear to be the survival path for printing companies in Coventry.