POS printing in Coventry could breathe new life into refurbished pub

March 15, 2011 by  

The Old Clarence in Earlsdon, near Coventry, has received a much-needed refurbishment with employees recently returning to work. This local pub, which is over 100 years old, is an example of entrepreneurial investment in local businesses as part of an effort to improve the economy. The pub recently reopened to a curious parade of customers – both old and new – who had come to see the work that had been carried out on the establishment. The owner of The Old Clarence, Sharon Turner said that she was confident that the refurbishment of the pub would be good for the local community. However, whilst interior refurbishment and an external revamp may pull in the punters, it is increasingly important for landlords and landladies to maximise the amount that visitors to their pubs spend once they are inside.

Internal signage, especially around the bar area, has a proven track record of creating an upsell for either larger measures of drinks or even food and bar snacks. By investing in POS printing, other Coventry pubs along with The Old Clarence could increase the average transaction value spent by customers.

POS printing in Coventry has been popular for a number of years, especially in establishments where customers may have time to stand and queue or wait, like they may have to do in a pub. This waiting time affords the customer the time to browse any visible signage and may help to increase sales for the owner of the establishment.