Flyer printing in Coatbridge will help keep electoral register up to date

March 2, 2011 by  

North Lanarkshire council have begun a drive to ensure that all residents of Coatbridge and the surrounding area have the correct details listed on the electoral register. This is part of the build-up to the 2011 Scottish Parliamentary election and referendum to decide how MPs are voted into the House of Commons.

The council needs to find a way to ensure that people are checking and amending any incorrect details on the electoral register in advance of the elections which are scheduled to be held on 5th May 2011. If local residents do not have the correct details on there, or if they are not on the register, they will not be able to vote. North Lanarkshire Council could turn to a printing company in Coatbridge to help them spread the word about the need for correct details to be registered by using services like flyer printing.

Coatbridge residents have, in the past, been known to be extremely responsive to flyer marketing campaigns and the nature of flyers would mean that the council could either gain blanket-coverage of a wide area by posting these through letterboxes of the homes of local residents, or they could raise awareness by giving out flyers in busy areas such as local high streets or shopping centres.

The council has successfully used flyer printing in Coatbridge before to promote awareness of recycling and other initiatives, so the use of this method to promote the up-coming elections would be a safe bet for successfully raising awareness.