Motorway postcards exhibition could boost postcard printing in Chesterfield

May 20, 2011 by  

Postcard printing is in focus in Chesterfield in a new exhibition being held at an unlikely venue – Tibshelf service station on the M1 motorway in Derbyshire.

Matthew Smith has created the range of postcards – entitled ‘Postcards from the Edge of the M1’ that have been coloured by hand using inks, before being created as postcards and displayed in racks in the service station for customers to take home as they please. 10,000 copies have been printed as part of a county-wide art project called ‘re:place’ which aims to bring art to unusual settings across Derbyshire.

Postcards from the Edge of the M1 has been hailed as an ideal way of getting art out to the wider public, and Derbyshire County Council’s Head of Art, Ann Wright, recently told the Derbyshire Times that:

“The project looks at how people in the county can access contemporary art, as it’s a difficult art form to take into rural areas.”

The idea surrounding this project is that people visiting the service station will take away a postcard as a souvenir of their journey, much in the same way that people have, for centuries, taken postcards home as a reminder of where they have been. Matthew Smith, the artist behind the project, hopes that this means people will take a small piece of Chesterfield with them.

There are companies offering postcard printing in Chesterfield that could easily make this form of art distribution accessible to other artists, and businesses, should Smith’s venture be a success. The 10,000 copies of Postcards from the Edge of the M1 will be available at Tibshelf service station until they run out.