Demand for business card printing in Chelmsford could soar as The Only Way is Essex returns to TV

March 29, 2011 by  

The controversial documentary soap show, The Only Way is Essex, returned to our TV screens for a second series recently. The series, which focuses on the lives of glamorous women and men in Essex, has divided the opinions of the county, with many people feeling that the lifestyle and portrayed by the show is not representative of the majority of those living in the county. However, local tourist boards and many fans of the show disagree, saying that the show is not only entertaining, but that it has also been responsible for a 140% increase in visitors to Essex since it launched. Certainly, companies offering services like business card printing in Chelmsford may have seen demand for their services increase dramatically since the show started, as many local businesses compete to be featured on the show and gain valuable advertising and publicity from this.

Places like Sugar Hut in Brentford and Faces nightclub in Ilford have benefitted from being features as key ‘hangouts’ on The Only Way is Essex. The fact that these places have been featured on the show could drive many other businesses to approach local stars of the show with their business cards with the hope of being featured to an audience of over 1 million viewers. Business card printing in Chelmsford has become an essential part of promoting local businesses, especially as the show’s producers regularly frequent local establishments, looking for the best places to film. As reality TV becomes more and more prominent, the trend for this kind of show looks set to increase and there is a real opportunity for local business to capitalise on this.