More call for digital on short runs in North West

February 13, 2010 by  

Business card and stationery printers in Bolton will be aware of the advantages of using digital kit for short runs. Larger print companies also appear to be adding some digital capacity alongside their traditional machinery. For example, a printing firm, Blackburns of Bolton, invested in a new digital HP Indigo 7000 press last year.

The Bolton printing company was experiencing growth in its customer base and needed the new machinery to meet its requirements for increasing short run work. Blackburns were already operating an Indigo 5000 press. The new machine will complement the existing digital capacity.

The company operates with 42 staff and says that digitally printed work makes up a substantial 25% of their print volume. Sales and marketing director, Mr. Christian Peacock, said:

“The whole company has evolved around the concept of being a print service provider. We have recently won several significant new customers and the additional capacity from the HP Indigo 7000 will meet their requirements for fast-turnaround, short-run work and variable-data printing.”

The new digital HP Indigo 7000 press is capable of printing, in colour mode, 120 A4 pages per minute or, in mono operation, 240 pages per minute. The company aims to reduce unit costs with the new machinery. Blackburns’ main business objective is producing high-quality print when the customer wants it and at a competitive price. Which is an objective that Bolton business card printers and Bolton based large volume printers would recognise.