Tourist industry very important for British business

April 6, 2010 by  

Businesses in and around Bath, from small brochure and flyer printers to large corporations, will all be aware of the importance of the British tourism industry for generating extra business. The visitor economy is worth £114 billion a year to the country. A man from Bath has been chosen as one of the faces of a new campaign to promote Britain.

Mr. Martin Salter, who was once the ceremonial pumper at the famous Roman Baths, but is now the official person who meets and greets visitors at the Jane Austen Centre in Gay Street, was chosen in a printed poster competition. Thousands of entries were submitted but Mr. Salter, who has been described as one of the best known figures in Bath, was dressed in regency costume for the competition entry and he was chosen to be part of the campaign. The picture of 46 year old Mr. Salter is now being used in promotional material for British Tourism Week and it will be seen all around the world.

British Tourism Week started on 15th March with the aim of highlighting the importance of the industry, which is one of the biggest employers in Bath city. After being chosen delighted Mr. Salter said:

“I thoroughly enjoy welcoming all the visitors and promoting my home city of Bath, but to be chosen to do this for Britain is just fantastic and quite overwhelming.”

The picture was submitted to British Tourist Week organisers at the Visit Britain agency by their press and public relations manager David Lassman.