Tourism boost for Oxfordshire, good for Banbury

March 20, 2010 by  

Printing companies in Banbury could benefit from a new tourist initiative. There could well be an increase in demand for brochure printers and poster and banner printers in Banbury as the initiative takes effect.

The launch of a new organisation aimed at increasing tourism in Oxfordshire will take place on 1st April, if approved by the council’s executive board. Destination Management Organisation (DMO) has already raised £200,000 in pledges and has brought together local authorities and businesses to provide the start up funding for the new tourism initiative. The new body, which will be named shortly, will concentrate on creating a stronger tourism industry.

Oxford City Councils tourism officer Jo Butler said:

“We want to enhance visitors’ stay within the county and the city, and DMOs have worked well elsewhere in the country. We want to introduce the day visitor to what the whole county has to offer, and get people to stay longer. We will try to create a closer partnership between the hotels and the attractions, and get all the different sectors of the tourism industry working together.”

The main objective of the initiative is to get tourists to extend their day trips and stay longer in order to discover Oxfordshire. The new body aims to turnover £670,000 by year three with it increasing to £1 million by maximising e-sales, film office activity and conference bookings.

It is hoped the new integrated approach will help the whole region compete more effectively with rival destinations. It should bring in some business to printing companies around Banbury.