Outdoor advertising company launches new website

September 23, 2011 by  

An Ayrshire-based company specialising in large-format outdoor advertising sites has recently relaunched its website with the help of Essence Creative Solutions.

Ayrshire-based Posterplus are a company specialising in selling unique outdoor media space to advertisers. This ranges from conventional advertising towers and six sheet advertising spaces, right through to unique solutions like inflatable billboards. These solutions are now advertised on their new website, using strong calls to action that encourage people who are interested in buying media space from Posterplus to get in touch.

Posterplus supply the media space, but not the actual advertisements themselves. For the creation of the physical advertisements, companies could benefit from contacting a local company offering services like full colour poster printing. Ayr businesses looking for fresh ways to promote their wares often trial new and innovative marketing techniques, and a combination of poster or banner printing and inflatable billboards is certainly an original and flexible twist on traditional advertising methods.

The new Posterplus website hopes to drive an uptake of this unconventional advertising by increasing the appeal of their products in a modern and interesting way, whilst remaining professional. The site has been built with accessibility in mind and this will no doubt help to increase the number of enquiries and sales generated by the website.

The Creative Director from Essence, the creators of the new website, told The Drum:

“The main aims of the new website were to bring it up to date from both a visual standpoint as well as a technical one.”