Supplying Artwork

May 21, 2018 by  

We print from your existing artwork  using the following software:

MAC  …..Adobe Creative Suite

PC……    MS Word, PDF, JPEG and EPS

Ideally we would like high resolution images at least 400 dpi or better.  So please check before sending.  We can adjust the file for you at a small charge.

All FONTS AND IMAGES should be embedded.  Any adjustment can be undertaken at small charge.

POWERPOINT, PUBLISHER and WORD, files may have varying results from machine to machine and version to version.  So please save files to PDF. Before sending to us.

This reminder is produced to save you money and speed up turn around times.

Please email us your art files to:  shoreditch@minutemanpress.com

Larger art files can be sent via:  wetransfer.com

First impressions count – A case for professional logo design.

May 16, 2018 by  

First impressions are incredibly important in the world of business, so with the help of a professional logo design, you can make your first impressions count.

It is said that a customer makes a decision within a third of a second of their first encounter with the business on whether to actually consider their products for purchase.  If the company logo is the first thing they see about the business this be all it takes to either hook them into exploring the company’s products further or walking away.

A good logo is also essential for any business because it forms the foundation of the wider corporate brand.

As the business grows, the organisation will often market their logo and brand together across various media elements, including printed material, promotional products, business stationary and online content.

This is where Minuteman Press can help.

Whilst some of the best known organisations  ‘do branding’ well, as a matter of course.  There are still many who don’t understand the difference between a company logo and the corporate brand.  Let’s take Nike for an example; their ‘Swoosh’ is a symbol, Coco cola’s italised name or even McDonalds golden arches are just symbols.  These are an easily recognisable symbol which the public associate with the company.

The brand however represents much more than a simple symbol, it is a holistic perception of the experience that the customer will get when engaging with a particular organisation.

The brand is part of every touch point of the business.  Like customer service, fast turnaround, quality products or a no quibble refund; if a customer is not satisfied with the product or service.

Branding can be as diverse as:

  • Commercials
  • Celebrity endorsements
  • Product packaging or promotion
  • Store design and product placement

More specifically the difference between the logo and brand is that the company logo is a visual queue to the brain to recall experiences associated with the brand experience.

That’s why at Minutemanpress-Shoreditch we work with our customers to understand their brand, before designing their logo.


Logos

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Branding

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What’s the difference?

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The benefits of professionally designed Logo

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Our great design offer for May & June 2018

Design service for £50.00

 

How to make Branded Products work for your business

April 6, 2018 by  

Giving your customers a useful functional promotional product with your company’s details to say thank you, or to celebrate an event i.e. an anniversary, could be the catalyst for them to call you, rather than a competitor.

Using promotional merchandise at exhibitions now has become the norm, for example ball point pens or keyrings are often given away to untargeted customers at exhibtions.  However, when you are re-engaging existing customers, you may want to think a little harder… You could try using branded food and drinks.

The beauty of branded promotional products that you don’t have to limit them to customers, why not try issuing these to staff – branded mugs, t-shirts and mouse matts are just a few ideas. These can work as additional forms of marketing when staff utilise these out of the normal working environment.

There are actually so many ways to utilise branded products i business and can be tailored to your customers, your business and your budget.

Continental Market comes to Wentworth Street

March 26, 2018 by  

Pettycoat lane market is only one of the traditional markets in E1, established for over a 100 years, flowing from Middlesex Street and Wentworth road, opens every day between 10:00 – 15:00 and specialised for many of those years in fabrics and lace any anything to do with the East End ‘Rag-trade’, but ‘time stands for no man’ and with time, both the area and the character of the market has changed. Today the main component of the market is made up of a diverse range of food stalls, you can find any kind of street food in the Market from Indian, Spanish, Vietnamese to Turkish. The delicious food smalls start to permeate the local streets from 10am onwards.

This year the local council is encouraging more people to visit the area by having a Continental Market on Wentworth Street, offering additional options of continental foods, fresh food produce, leather goods and crafts. The Continental Market will run from the 4th of April to the 7th and I for one cannot wait to see what the market will have to offer.





6 great ways to boost your creativity at work.

March 16, 2018 by  

Never a truer saying than from Albert Einstein himself “Creativity is intelligence having fun.” Creativity isn’t just for artists and designers after all…. Whatever your job role, bringing a little ‘out of the box’ thinking is sure to add value to your business acumen. But let’s face it, it happens to us all from time to time… we’re at work and the creative juices refuse to flow despite everything you are trying. Here are six great ways to boost your creativity:

Find inspiration

There’s no better way to start than to find yourself a muse. Be it art, music, quotes, whatever you can find to give you that creative brain wave. Why not start by copying someone else’s style? As long as it’s not blatant plagiarism it’s quite common to use other people’s work as a starting point to find your own way.

Use social media

On Facebook, Twitter, Instagram, Pinterest? Social media is a great platform to find and connect with other creative people. Get involved in group discussions, comment on your favourite photos, anything to get a creative dialogue started that might jolt your own creative juices.

Look after yourself

When we are physically active the body releases endorphins which make you feel good. It’s much easier to have your mind free and clear when you are in a positive and free thinking mood. When you feel your best, you perform your best. Make sure you also get adequate rest and eat healthy foods too.

Practice makes perfect

When you first start a project your end result is rarely your desired result. This is absolutely normal. Creating something from scratch is often a lengthy process which mostly consists of trial and error.

Stop and think

We all need a little down time and certainly even 10/15 minutes a day of quiet thinking is beneficial not only for our mental health but should help you feel rebooted to get that creativity kicking in.

Start small

Perhaps you want to completely rebrand your company, or maybe you are gearing up to exhibit at the next big show… Although it’s great to have the end goal in mind and look at the bigger picture, it can often be extremely daunting and leave you feeling like you don’t know where to start. Try setting yourself some smaller targets and then tick them off your list so you feel like you have achieved something every day.

Eight ways to repurpose your old Business Cards

March 8, 2018 by  

As an entrepreneur/business person you acquire new business cards with each new professional role you take on, therefore the expected shelf life for a lot of business cards is a couple of years. By then, you’ve probably given out many and have another 150 sitting in a cardboard box or just lying around at the bottom of your desk drawer, that’s a lot of paper going to waste.  There are however many alternative ways to use old business cards, here are just some:

  1. Use as a Bookmark
  2. Repurpose and use as gift tags
  3. The thicker card used to produce our business cards work perfectly as labels for files and folders
  4. Use as Moving box labels or Luggage tags
  5. Use the reverse side of a single sided business card as a place card
  6. Keep some business cards in your bag with crayons, for small projects to keep children entertained…….for a little while anyway
  7. Use as Hamster cage filler

You can compost the business cards or cut them down and use as plant markers

The most popular promotional products

February 13, 2018 by  

Whenever surveys are done on the most common, the most popular, and the most widespread promotional products, certain categories always feature at the top of the list. These are classic items that work – and for good reason. These items are all common, durable and have a good shelf-life, meaning you can expect an excellent return on interest. When deciding to promote your brand, these are some of the best products to use:

Clothing

Arguably the king of promotional products is any kind of wearables. So many articles of clothing bear logos, slogans or branding, so why not yours? They can be on the expensive side for a promotional item, but their visibility will be far bigger than items that tend to stay put. The quality of the items is paramount though – your branding must be able to withstand multiple washes and the weather, so saving money with cheap printed designs will cost you in item shelf-life in the long run.

Bags

Similar to clothing, people value bags because they are functional and useful. They are also carried around by the owner, broadcasting your branding everywhere they go, but they have the added advantage of being generally unisex items. The greater awareness of ecological issues means more and more people and shunning disposable bags and reusable ones are really coming into their own. Drawstring bags, laptop cases, food bags and tote bags are all very popular choices for branding.

Drinkware

The longevity of mugs and glasses makes them hugely attractive as a promotional product: a mug will be used an enormous number of times. People get attached to their favorite mug and novelty ones are commonly given as gifts, which all adds to the life of the product. This is also another sort of item which benefits from the rise in global concern, as reusable sports water bottles and even coffee cups are slowly replacing disposable ones.

Writing instruments

There are several reasons why pens and other writing instruments are among the most popular promotional items. Firstly, they are, of course, highly functional, and many people have several scattered around the home, workplace, their handbags, their car… you’re never far from a pen. Secondly, they have a habit of changing hands over the course of their lifetime, which increases their advertising effectiveness. There is also the fact that there is plenty of marketing real estate on a pen, despite their small size. All in all, they are a great way to get your brand out.

Technology accessories

You can think of USB sticks as a more up-to-date version of a pen. Slowly but sure, these small but essential devices are accumulating in our offices and workplaces, and our homes too. They are small enough to fit onto a keyring, and are becoming increasingly relevant to our day-to-day lives. Mouse mats, wrist-rests, and tablet or smartphone cases are also great ways to get your brand out there.

The power of personalised products

January 26, 2018 by  

Whether you’re ordering products to send to your favourite clients, special Christmas gifts to send to the family or your company is getting ready to exhibit at a show, never underestimate the power of having personalised products. Why?

One key word – ENGAGEMENT.

This covers both business and personal products. After all, engagement is key in keeping a client interested. A client wants to feel like they are your number one contact and personalisation shows that you actually put some thought into your relationship with them. Personalisation equally has the power to turn an average present into something meaningful and cherished forever.

Not convinced? Here are some reasons why personalised products make great presents and corporate incentives.

A Personal Touch – A personalised plaque engraved with their name, a photo on a coaster or an imprinted frame, all are good ways of making a friend or relative feel special. It lets them know that you made this gift just for them, and it’s not just something purchased last minute or in a hurry.

Increase brand recognition – By customising an item that a customer can use in his or her everyday life with your logo, you’re able to keep your business in sight and therefore in mind. No one will have the same – Everyone had been to a party and the birthday boy receives two of the same gift. A personalised gift is a sure-fire way of avoiding anyone having got the same as you.

Mass outreach at a low cost – Budget is often a concern for small businesses and choosing a product which will give you the most “bang for your buck” is important. With a small price tag but large, lasting impact, personalised products are a great way to get value for your investment.

Something to keep – Once the birthday party has ended, or after the recipient has played with the items for a few days, they will likely become another dust collector. Having a personalised gift can make a special present stand out from the rest. As you can see it really is amazing what a little bit of customisation can do to keep a recipient happy.

3 ways your customers can grow your business!

January 22, 2018 by  

Loyalty Cards

By using a loyalty program, you not only improve customer appreciation of your business, but you also increase the chances that existing clients will share this joy with those close to them. The more a customer feels appreciated by a business, the more he or she is likely to support that company and recommend it to others.

A loyalty scheme can be in the form of a simple card which rewards your customers for returning to you and using your services.The perks could be for example, a Hair stylist may offer a discount on a 4th visit or a coffee shop may reward the customer with a free cup of coffee after 5 have been purchased.

The card can also be used as a business card so you customer will always have your details at hand.

Referrals

Word of mouth for any business remains one the most powerful ways to grow your business. One way to encourage customer referrals is again to reward them, by offering them a discount or freebies as above.

This can also be in the form of a card for them to pass onto their friends and family.

Google/Social Media Reviews

If you haven’t claimed your business on Google I highly recommend you do this and keep it updated, this will make your business rank higher in Google searches. Use this link to find out how to do this https://goo.gl/tkdG61

A social media presence will also help make it easier for your customers to leave reviews.

The best way to get Google/social media reviews is simply to ask you customers, most of your customers will gladly leave reviews if they are happy with the service they receive. You can leave reminders for you customers to leave reviews in your workplace by way of posters or mentioning it on your loyalty cards.

As you can probably work out, once you have these schemes setup all the work is being done by your customers! All you need to do is ensure you are giving your existing and new customers a great service!

If you would like to get your customers working for you contact us now to find out how we can help you achieve this!

T: 01563 550750

E: kilmarnock@minutemanpress.com

2-4 Old Mill Road, Kilmarnock, KA1 3AN

Can you reduce your print costs?

January 16, 2018 by  

We think we can.

Print technology has change dramatically over the past ten years.

Not only has the emphasis switched entirely from mono print to vibrant colour, your company should also be spending less on their annual print budget.

It makes no difference whether you are a sole proprietor or a multi-national business, your print and marketing costs should be regarded as an overhead.

With a PRINT AUDIT from Minuteman Press Kilmarnock we are confident we can reduce that overhead. Our experience has shown there is not a company on the planet that does not have ‘Savings Potential’, our challenge is to identify and quantify these savings.

Reducing costs does not have to mean sacrificing quality or service.

In Kilmarnock we have invested heavily in the latest digital technology, a strategy which allows us to guarantee a high quality product along with the quick turnaround necessary in today’s high pressure business environment.

The process is simple.

We would look at your annual print requirements and assess where the savings can be made. We would then produce a detailed report for perusal and discussion.

THE AUDIT IS ABSOLUTELY FREE

You are under no obligation and we will give you 10% off your first order following the audit.

For full details or to arrange a preliminary discussion please contact:

Gary McSkimming

T: 01563 550750

E: kilmarnock@minutemanpress.com

2-4 Old Mill Road, Kilmarnock, KA1 3AN

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