Poster and leaflet campaign to raise awareness of need for Foster Carers in Cheshire

June 15, 2011 by  

Cheshire East Council has said it is offering its support to a campaign that is dedicated to increasing the number of Foster Carers in the region.

The campaign will look to raise awareness of the importance of Foster Carers and the shortage of people coming forward to care for children and teenagers. The focus of this awareness drive centres on an extreme shortage of carers for teenagers and children between the ages of 11 and 15. In a recent study by Fostering Network, a charity dedicated to Fostering, it was revealed that 80% of Fostering Services reported a shortage in the number of carers available for children of this age.

Cheshire East Council are planning to use a number of methods to attempt to boost the number of Foster Carers in the area, including using social media and advertising bikes alongside more traditional ways of promotion such as flyer and poster printing. Altrincham, Cheshire and the surrounding areas will be targeted with these messages.

There are also plans to feature Foster Carers on local radio, talking about the benefits and rewards of helping to raise a child through foster care. Local schools are set to become involved in the campaign with events such as a decoration competition for gingerbread men. The campaign is being backed by Hilda Gaddum, a local councillor, who stated:

“I hope this campaign persuades people who may have never thought about becoming a foster carer, to take up the role.”

With the campaign being backed by a number of promotional channels, there is hope that there will be a significant increase in the number of people coming forward to express their desire to get involved with Foster Care, particularly for teenagers.