Effective POS printing increases sales in Edinburgh

February 9, 2019 by  

Point-of-sales (POS) displays create more sales and are an essential promotional tool for Edinburgh retailers.

Edinburgh has lots of shops ranging from high street fashion brands to quirky specialist shops. The retail sector is very competitive in the city with many shops selling similar goods. POS displays work when they encourage more sales.

A survey by Nielsen found that 72% of new product awareness is the result of POS in a shop. Other studies have suggested that if a POS poster advertises a 10% discount, this can result in 20% extra sales.

POS is an important part of retail marketing. POS brings customers’ attention to specific items a shop wants to promote. Although there are electronic POS systems, printed POS displays are popular because of their much lower cost. If a store wants a flash sale to start the next day, an Edinburgh printing service will be able to fast track a printing job to produce POS posters as soon as they are needed. They can be printed on digital printers that print the vibrant high-resolution images for extra impact.

Chris Peach, research director at Marketing Sciences, summed up his POS design philosophy as:

“The only firm and fast rule is that your POS has to be disruptive, to stand out from the crowd and grab the attention of shoppers who would otherwise wander the aisles on auto-pilot.”

The secret to achieving this is to have a creative designer, an excellent copywriter and an Edinburgh printer with experience in producing high-quality printed POS products.

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