Why shouldn’t I use cheap letterheads for my Glasgow business?

April 13, 2018 by  

Many businesses try to find the cheapest price for their printed letterheads to save money, but is this an area where it is wise to cut costs?

In a survey of Glasgow visitors by Visit Scotland, 89% of visitors to the city described activities in Glasgow as “value for money”. Value is more important than paying a small price for poor quality, and this principle applies to printing.

If you send out letters by mail, you use letterheads printed with your logo and business contact details. A letterhead communicates much more than the details printed on it and the text of the message. Cheaply printed letterheads on thin paper say something about your business – mainly that you put little thought into quality – and this creates a bad impression.

Premium letterheads on good quality paper can make a huge difference to how your customers and business contacts feel about your business. Paper needs to be thick, but smooth enough to not clog up your printer. Premium 130gsm paper, compared to the standard 80gsm thickness of copier paper, makes all the difference.

Paper has tactile qualities; it should feel good to touch. Instead of the usual white, consider that a stylish cream paper can create a good impression.

Value for money sometimes means spending a little extra for quality. Business success is about attention to detail, and that includes working closely with your Glasgow printer to produce printed letterheads of high quality.

Comments

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!