Don’t rely on luck to promote your Edinburgh business

January 12, 2018 by  

Despite the popularity of digital media, booklets can still be a key ingredient in the promotion of an Edinburgh business.

Sandstone Press is a small independent publisher based on the Inner Moray Firth. The publisher’s founder, Robert Davidson, bought the rights to a series of thrillers by German author Volker Kutscher. After Edinburgh-based foreign language teacher Niall Sellar, translated first the book, Sandstone printed 15,000 copies, as sales were expected to be modest.

The novels were then adapted for a series called Babylon Berlin, which is now Sky’s biggest foreign-language drama series, and has been more successful than Game of Thrones in Germany. This has meant a huge demand from people to buy the novels, the success of which Sandstone could not have predicted.

The story shows how printed media can really open doors, but most Edinburgh businesses are not in a position to have Sky TV provide free publicity for their products. They need to invest in marketing to promote demand for products and services.

Customers like to have in-depth knowledge of a company’s products, and booklets are ideal for this. Though the same information could be uploaded to the company website, many visitors do not want to spend a long time reading web content. If it has interesting content and attractive design, a booklet will be kept and read at leisure.

The cost per booklet from a large print run by an Edinburgh printing service is inexpensive, and a high-quality printed booklet communicates your business message to a wide number of readers without relying on luck.


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