How can POS printing help Birmingham retailers?

November 13, 2017 by  

Point of sale (POS) material produced by printing service can boost retail sales, and the bustling city of Birmingham is a particularly good place to take advantage of this.

In 2016, there were a record 39 million tourists who visited Birmingham, contributing an estimated £5bn to the city’s economy. One of the favourite pastimes of both visitors and residents of Birmingham is shopping; to maximise shopping revenue, retailers use POS printing materials.

POS displays are designed to attract customers’ attention to particular products. They often announce special offers and discounts. Though many POS materials are provided by brand manufacturers, most stores also need their own POS materials to highlight store specific offers.

The one area with a huge potential to increase sales is the point of purchase display. At the checkout queue, customers have time to read POS banners and posters. The POS materials can highlight items available to pick up next to the till, or raise awareness of other offers.

Research has found that 82% of customers entering a store do not know exactly what they want to buy. Buying decisions are made in store and POS materials can influence their choices.

Apart from leaflets, most POS printing will be short runs of a few posters, signs or banners. Using modern digital printing technology, these need not be expensive.

POS materials should be bold and eye-catching so that they grab shoppers’ attention. Your Birmingham printing service will be able to show you a portfolio of its POS material designs to inspire your customers to purchase.

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