Edinburgh printers – helping business cards make a great first impression

July 16, 2017 by  

Your business card is often the first impression a potential client has of your business, which is why it is vital to use a printer that can make your card really stand out.

Edinburgh is the strongest city economy in the UK outside of London, and many businesses in the Scottish capital are prospering. Making your Edinburgh business successful starts with forming a good first impression.

Though many people come across businesses through the internet, there are still plenty of face-to-face meetings where business cards are handed out. The design of your business cards needs to reflect your business style, so a lawyer or accountant firm, for example, will usually use a more conservative design than an advertising agent or IT company.

Many graphic designers favour simplicity and are not afraid to include blank areas on business cards for a minimalist, yet stylish look.

There are many different types of card stock that your printer can use, but thick cards are usually best. Cards that are handed out are often put into people’s pockets. When they are removed, thin cards may look worn and crumpled, which can only reflect poorly on the image of your company.

Pay attention to the design and printing of all your printed materials, including letterheads, leaflets, brochures and invoices. They all create an impression of your company that can make it stand out from your competitors. Your Edinburgh printer is a vital part of creating a positive perception of your business.


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