Romford firms to gain from student help

December 20, 2018 by  

SMEs in Romford are set to benefit from assistance being provided by local students.

The small businesses could receive a boost from the input by students from CU London. Demand for business card printing may increase if local organisations develop in a sustainable way.

As the scheme is not restricted to Romford, outfits based in Dagenham and Barking are also poised to obtain benefits. The initiative has already delivered a marketing plan to Alan Levy, the owner of Eyewear at Number 8. The opticians might well improve its performance after receiving free insights from students.

Syed Naqavi is the leader of the marketing course behind the positive intervention. He views it as a win-win idea. The senior lecturer told the Romford Recorder:

“For a class of future marketing professionals, this is a valuable experience of how to apply what they have been learning to a real world scenario. For Alan, it’s a fantastic opportunity to push his business with the guidance of our students.”

It is up to the entrepreneur whether or not they accept the advice they are offered. The students make a pitch to them with a marketing strategy. The precise details of this pitch are influenced by data which has been collected from the small business at an earlier stage in the process.

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