City of Ale festival in Norwich exceeds expectations

June 13, 2018 by  

The City of Ale events in Norwich outperformed expectations this year.

The Norwich City of Ale was received positively by drinkers. It will be hard to beat the atmosphere generated by the festival next year. Corporate gifts from Norwich could be useful to businesses in 2019. Nearly 50 pubs stepped up to the plate by getting involved this time around. A blind tasting was held prior to the launch of the festival.

Some funds from the beer festival were donated to a local charity. Break helps vulnerable children and teenagers throughout East Anglia. Dawn Leeder is the co-chair of the event and she told the Norwich Evening News:

“A special charity beer, Dawnbreak, was brewed to support it by Lesley George of Humpty Dumpty brewery and Dawn Hopkins, landlady of the Rose Inn.”

Several pubs opted to stock Dawnbreak for the duration of the events. Break obtained 20p from every pint that was purchased.

The festival included a rich diversity of happenings. People were given ample opportunities to meet with brewers. Enthusiasts met representatives of local breweries such as Humpty Dumpty, Golden Triangle, Lacons, and Norfolk Brewhouse. Ale trails provided drinkers with some exercise.

Sir Toby’s Beers seized the opportunity to host a pop-up outlet. This was based in a great location at Norwich Market. A knowledgeable historian, Dr Adrian Marsden, promoted Boudicca Brewery via a sell-out talk.

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