Visitors driven south to Mold
October 20, 2010 by Michael
Visitors from around North Wales and North West England are being encouraged to go to Mold with a campaign organised in conjunction with the council and local businesses. Companies offering flyer printing in Wrexham and other areas across the area have supplied the town centre manager of Mold, Dave Hill, with thousands of flyers for his campaign to raise the town’s profile across the region. The leaflet costs were covered by the county council and other businesses in the area and are part of the drive to improve footfall to the town centre. Mr Hill came up with the idea after being given the job of raising the town’s profile and it is hoped that the leaflets will be displayed in tourist information centres and hotels in relevant target areas to encourage their visitors to come to see Mold’s attractions.
Central to the campaign is the promotion of the markets which take place on various days throughout the week depending on whether visitors are looking for a street market, an auction or a farmers’ market and the leaflets are said to offer visitors the chance for a ‘great day out’.
Mr Hill is phasing in the campaign with over half of the 35,000 leaflets printed being sent out to hotels and tourist offices in the North West such as areas of Cheshire or Merseyside and the remainder will be distributed a bit closer to home in the of North Wales in areas such as Wrexham, in the spring, encouraging local people to visit in the summer months.