Tunbridge Wells Council release Sport and Culture Passport
April 26, 2012 by Gareth
Tunbridge Wells Borough Council have taken an innovative approach to get local residents involved in a year of sporting and cultural celebrations, by issuing a ‘passport’ that advertises events throughout 2012 and encourages participation in these events.
The Tunbridge Wells Sports and Culture Passport is a document that has been created using digital printing to give Tunbridge Wells residents a clear overview of events that are happening throughout the year until September 2012. The passport is a handy way for local authorities to centralise all events and activities that are being offered throughout the borough and promote them all in one place. Similar documents have been produced in other regions throughout the UK using local brochure printers.
The Tunbridge Wells Sport and Culture Passport has a particularly innovative aspect about it that sets it apart from normal brochures – it encourages participants to get a stamp on the corresponding activity page every time they take part. They are then asked to return the passports to the council at the end of the summer to be in with the chance of being awarded a prize.
The Tunbridge Wells Sports and Culture Passport advertises sports classes and courses and also ties into notable cultural events that are happening over the summer, including the London 2012 Olympic Games and the Queen’s Diamond Jubilee. Printed copies of the passport-style brochure are available from local art galleries and sports centres as well as being on offer in libraries and tourist information centres.