Voucher culture arrives in Medway
November 16, 2011 by Gareth
The Medway region is embracing the recent ‘voucher culture’ trend thanks to a promotion from a local eatery in the local newspaper.
The Medway Messenger is the local newspaper for the Medway region of Kent and a promotion featured recently advising people that when they bought the paper, they would receive a voucher for a free pizza at Wigmore Pizza and Fish Bar.
This partnership between the newspaper and the food outlet shows a growing appetite for printable vouchers. Many people have signed up for voucher code websites such as Groupon and KGB Deals, which offer members the chance to buy goods and services at a discounted rate. Because of the popularity, it was only a matter of time before more and more businesses began to trial similar money-off coupons in local press.
Some restaurants take a slightly different approach and distribute flyers featuring discount vouchers. This is a tactic used by the bigger national chain takeaway restaurants but is something that local businesses are also starting to branch out into thanks to the interest of the public in using vouchers and coupons. These vouchers are often produced by local companies offering flyer printing.
Strood, Medway and Kent are all areas where residents can benefit from taking advantage of promotions from local businesses and the appetite is clearly there for the uptake of using vouchers and coupons. Local businesses wishing to drive more custom should consider printing vouchers onto flyers and brochures to help boost their customer numbers.