Medway tourism helps visitors plan trip
July 30, 2011 by Gareth
Visit Medway, the organisation responsible for tourism in the Medway region, is using a number of cross-channel methods to promote the area to potential visitors.
By using a combination of online and printed advertising methods, Visit Medway has been able to increase the scope of their audience. Their website promotes various attractions in the region, such as Rochester Castle and Temple Manor at Strood. The website also features an itinery planner to help visitors to plan their trip. The website works in conjunction with the printed material used by Visit Medway and visitors to the site are encouraged to order a brochure online.
There are three brochures on offer in total, the Rochester Arts and Crafts trail, the Rochester and Chatham mini-guide and the Medway Visitor Guide 2011. The brochures feature information about local attractions in the Medway region as well as giving tips on local accommodation and places to eat and drink, just like the website. Information is also available on special interests that are specific to the area, such as attractions that feature the area’s links with Charles Dickens.
These brochures are also available from the Medway Visitor Information Centre. By using a local brochure printer, Strood, Rochester and Chatham organisations benefit from the convenience of using a local business, but they also benefit from helping to put money back into the local economy, which is turn is good for tourism as it ensure that local establishments continue to thrive – something that is more appealing to tourists than empty rows of shops.