Importance of business cards
July 31, 2010 by Lyndon
Business cards are a very inexpensive marketing tool and are often indispensable for small companies in Stoke-on-Trent in spreading their company message. A business card can be used to not only exchange basic contact details of your business but introduce your company and its brand identity to prospective clients and business connections.
Exchanging business cards is a non-aggressive way to market your company and its services to people as contacts often readily receive business cards and do not see the exchange of business cards as self promotion. Remember that when you hand out your business cards, people often pass them on to other prospective clients thus making business cards a very low cost but effective means of spreading the word about your company.
As well as the basic information of phone numbers, email addresses and company website, your business card is an opportunity to let people know what your company does. The company name does not always reveal this to contacts but a slogan or descriptive catchphrase on the business card can elaborate on this.
As your business card is often the first impression your company will make on a potential contact, ensure that your business card avoids the mundane. The appearance of the business card is of the utmost importance when creating the first impression. Ensure that the design and colours of your card are well thought out and that the printing stock is of high quality. There are companies offering business card printing in Stoke-on-Trent who will be able to provide quotations on high quality business cards.