Tourism is a major industry in Bath. Printers in the area are in demand with the need for tourist information on all the sights to see in the city, which is a designated World Heritage Site. Almost four million people go to Bath for a day trip each year, along with a further million who stay there for a holiday, so the area’s many hotels and restaurants need to be able to access good promotional materials.
Visitors to Bath are often attracted to its historical sites, including the Roman Baths, which attract around a million visitors each year, and the famous Royal Crescent. There’s also a Jane Austen Centre, focused on the period the writer spent living in Bath and the depictions of the city in her novels. With such high profile attractions on offer, it’s important for businesses in Bath to promote the right professional and cultural image, and Bath’s printers have a good understanding of the city’s reputation.
One major industry in Bath nowadays is the arts, and there are five theatres in the city. There is also Bath Abbey, which is used for concerts, ceremonies and other occasions, and the city hosts annual events including the Bath International Music Festival and Bath Fringe Festival. Bath’s printers are kept busy producing promotional items for these events, including posters and flyers. Festivals tend to have many opportunities for local businesses to get involved, so local printing services are important to supply event information and items such as business cards.