Marketing materials for Potters Bar
Although Potters Bar is a relatively small town, it has two thriving retail centres, in the High Street and Darkes Lane, which provide great business opportunities for new and developing companies in this sector.
Since it has well established rail links and road developments (such as the M25) with larger cities, it is a thriving location for both populous communities and commercial activities.
The retail sector is a fast paced industry and as such requires regular changes to marketing and advertising literature. Print companies in Potters Bar have a great opportunity to develop good working links to local retail companies which can be mutually beneficial.
For instance, using a local printing company in Potters Bar enables a retail company to obtain updated printed promotional leaflets quickly. This means that printing firms and retail business can react quickly to new sales, promotions and the arrival of new stock and keep customers informed of these new circumstances in enough time for them to enjoy the offers. This quick turnaround of new promotional information keeps customers interested in the retail business and ensures that their loyalty is retained.
Special offers printed on leaflets delivered to customers’ doors maintains positive relationships between businesses and clients.